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Senior Manager, Frontline Marketing
4 weeks ago
Does this sound like you?
- You’re a highly motivated and passionate senior marketer who likes to push boundaries in how brands are activated in market and how new product innovations are launched & executed
- You would love the challenge of finding creative ways to accelerate brand and business growth in what is already most successful markets in the world for The Coca-Cola Company
- You enjoy collaborating with diverse, multi-cultural talented marketers across our global marketing network to execute never been done before brand ideas
- You’re a master brand storyteller who can rally various stakeholders across all levels of the organization towards raising the levels of brand campaign and activation execution and brand performance
- You don’t care where ideas come from but you find fulfilment in turning those ideas from good to great through brilliant activations and executions
- You thrive in a dynamic, fast paced challenging environment; you can simplify and provide clarity in situations that are ‘grey’
**KEY WORKING PARAMETERS**
**Focus, Scope, & Impact**:
- The Senior Manager, Frontline Marketing will:
- ** Manage bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans **(objectives, investments, success metrics and activity calendars, including Innovation projects and campaigns) in partnership with Local Commercial team and Franchise Leadership.
- ** Work closely with regional category teams** and provide market input to ensure multi-country brand programs, innovation projects and the overall brand strategy meet local needs.
- ** Input into End-2-End consumer & shopper engagement strategy** and **identify **region specific** engagement opportunities**:
- ** Actively work on regional market development **to ensure the right implementation of projects.
- ** Work with local marketing activations team to manage brand activation** & Integration at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination **with bottlers**:
- **Lead transcreation, localization** and **real-time amplification of campaigns** within the region, working directly with agencies partners across ATL & BTL.
- Support the System in **Customer & Shopper marketing agenda**, maintaining **strong relationships with key customers.**
**Experience required**:
- Significant **marketing and leadership experience** (8-10 years)
- Direct experience with **marketing activation**:
- **Business, commercial, and financial acumen**:
- Experience **working with external partners** (i.e. distributors, bottlers and customers) **is preferred**:
- Experience working in **cross-functional **incl. key account teams** and cross-geographical teams.**
**Skills**:
Leadership; Media Planning; Creative Process; Consumer Segmentation; Analytical Thinking; Competitive Assessments; Digital Media Strategy; Quantitative Research; Marketing Strategies; SWOT Analysis; Group Problem Solving; Brand Positioning; Social Media Strategies; Brand Architecture; Channel Management
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
