Marketing Integration Manager
3 weeks ago
Cartology is one of Australia’s leading retail media businesses, powered by the Woolworths Group. We provide targeted omnichannel marketing solutions and comprehensive closed loop reporting to help FMCG brands grow. With Cartology, brands can drive real customer impact in the moments that matter most, because we get customers.
Cartology is truly pioneering the future of Retail Media, creating, shaping and leading this new industry that connects brands to customers in new and exciting ways.
Be nothing but yourself in a culture that is inclusive and innovative. Work as part of an ambitious, smart and passionate team and belong to something meaningful as part of the Woolworths Group.
- Shape the strategic direction of Cartology's sales opportunities across Woolworths
- Drive alignment and engagement across internal teams and business units
- Competitive base salary + bonus + flexible working + grocery discount + other group benefits.
**Ready to make an impact? We are
Cartology is one of New Zealand’s leading retail media businesses, powered by the Woolworths Group. We provide targeted omnichannel marketing solutions and comprehensive closed loop reporting to help FMCG brands grow. With Cartology, brands can drive real customer impact in the moments that matter most, because we get customers.
Cartology is truly pioneering the future of Retail Media, creating, shaping and leading this new industry that connects brands to customers in new and exciting ways.
Be nothing but yourself in a culture that is inclusive and innovative. Work as part of an ambitious, smart and passionate team and belong to something meaningful as part of the Woolworths Group.
**About the Role | Mō te Tūranga
The Marketing Integration Manager is responsible for ensuring Cartology’s media and retail sales opportunities are maximised; via strong integration and collaboration with internal Woolworths business unit stakeholders across the Marketing, Commercial and Cartology teams. This role is focussed on execution within Customer and Trade plans.
This role will provide the thought leadership required to ensure the CMI team across Group is proactively building opportunities that maintain a full sales pipeline for the Cartology Sales Team, arming them with insight-driven selling tools.
**About You | Mōu
You will be based in NZ but have a Home reporting line to Cartology Group in AU and delivery into Cartology NZ so you will need to work independently and confidently within the W-NZ and Cartology NZ businesses.
You will deliver:
- Set the strategic direction for Cartology sales opportunities and Immerse deeply in collaboration with Woolies ways of working
- Partner with the specialist teams to inform your strategy, plan and briefs and execute the specialist components of campaigns and events.
- Work closely with Cartology colleagues and other internal stakeholders who shape and own propositions you will communicate (eg B&M, Commercial - category plans, Trade planning, eCom proposition marketers)
- Working collaboratively across all internal WW departments to ensure all opportunities are optimised
- Highly engaged team that has regular, open and strong relationships with the supplier community
- Managing the development of engaging Sales Tools and Materials.
To be successful in this role, you will bring in:
- Marketing, Shopper, Customer, Trade Marketing experience within the FMCG environment.
- Strong understanding of each media channel and campaign strategy development.
- Experience developing marketing campaigns across the full marketing mix.
- Understanding of the shopper path to purchase and media that impacts decisions.
- Management level experience in all of the above, ideally within a large corporate marketing team.
- Demonstrated ability to influence, establish and maintain strong relationships with senior management.
- Strong presentation skills and leadership capabilities and the ability to work well in a pressured situation.
**Our Benefits | To Tatou Painga
- Genuine flexibility in how and where you work
- Ongoing development within an ANZ team and access to COE/specialist career opportunities
- Grocery discount card and discounted online shopping delivery
- Banking and insurance (health, life etc) discounts
- Global and local career opportunities
**Working with Woolworths NZ | Me mahi tahi tatou ki Woolworths NZ
With over 185 stores and 20,000 team members across Aotearoa, we've made it our mission to make Kiwi lives a little better every day.
We're friendly, down-to-earth, and energetic - we work hard but we have a great time doing it, and we love what we do. There is plenty of scope for new ideas, lots of room for you to add value, and importantly, you'll be working with a business that touches the lives of three million New Zealanders a week.
We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openne
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