Brand & Content Designer - China Market

4 months ago

Auckland City, New Zealand Fisher & Paykel Appliances Full time

The Role

Fisher & Paykel is an iconic New Zealand brand, a global company with a strong local heritage. Our origins inspire our culture of curiosity and passion to develop solutions designed around people - these are some of the core elements that make us unique.

We are driven by our values of being trusted, sustainably minded, innovative, generous, and curious. As a team we take a collaborative approach and have a working environment where all ideas are heard, evaluated, and tested against our leading goal - to be the world's most human-centred appliance brand.

Based predominantly at our current East Tāmaki Design Centre in Auckland, NZ and with occasional travel, the Content Designer Lead for our China Market supports the Brand & Content function in the execution of Fisher & Paykel Appliances Brand strategy to deliver creative solutions tailored to meet the specific needs of the Chinese market, ensuring effectiveness and relevance while aligning to the global brand strategy.

Acting as the conduit between Global Brand & Content and in-market China teams to execute the Brand experience in-market. Responding to market requests and execution that are brand aligned, and empathetic and contextualised for the market.

The role provides input into the collective view and understanding of future communication and localisation opportunities for executing our Brand strategy within the China market.

This is where you come in

Content Curation and Execution:

- Support best-practice execution for in-market delivery using deep knowledge of FPA’s brand identity and tone of voice aligned to the Messaging Framework.
- Ensure seamless design integration and content curation in alignment with strategic goals.
- Contribute to curation strategy and planning by prioritizing high-value projects aligned with the Brand & Content’s strategic plan.
- Make plans visible to key stakeholders.
- Project manages and/or leads the design and implementation of a creative execution for the Chinese market.

Content Creation and Delivery:

- Work closely with in-market Marketing & Digital teams to ensure a seamless brand experience from a content perspective.
- Design, maintain, and evolve templates and tools for Marketing collateral.
- Ensure content narratives and assets are developed in accordance with the brand’s Creative Direction and Messaging Framework.
- Deliver to market brand experiences and design solutions fit for purpose aligned to Brand and Marketing playbooks.
- Support in-market groups with best practices, design thinking, and agile methods for asset creation aligned with launch and product messaging.

Stakeholder Management and Collaborative Partner:

- Build strong working relationships with China’s Marketing team to align priorities, facilitate cross-organizational strategies, share resources, and key learnings. Build strong and constructive relationships within market team and Global business units to facilitate and execute cross-organizational strategies.
- Establish and maintain ways of working and design and production processes between Global Brand & Content and the Chinese Marketing team.
- Enable understanding and ease of access to aligned content messaging and assets for digital marketing.

Content Localisation and Market Insight Provider
- Adapt FPA brand creative, content and messaging to fit market needs, with cultural nuances and preferences of the Chinese audience while aligning to FPA brand strategy and direction
- Ensure all content is culturally relevant and resonates with the target market.
- Educate team members on cultural differences to foster an inclusive and respectful work environment.
- Foster brand understanding and execution for with the Chinese Marketing and sales teams across all in market channels to build customer lifetime loyalty and drive end-user demand.
- Stay informed about the Chinese market landscape, including consumer behaviour, trends, competitors, and regulatory environment.
- Use market insights to guide strategic design decisions, ensuring alignment with the Chinese market context.
- Act as a bridge between New Zealand and Chinese cultures to ensure effective communication and collaboration.
- Enhance team dynamics and project outcomes through a deep understanding of both cultures.
- Facilitate seamless communication through the translation and interpretation

So who are you?

You will have a broad business view, in market experience, be proficient in written and spoken Mandarin and English - as well as understanding of cultural context, nuance and have a strong understanding of luxury brands in both the New Zealand and Chinese markets.

What we offer

We can give you the rare opportunity to move into a large, complex global organisation headquartered in New Zealand, where you will gain wide exposure across the business with global reach. This role has diverse and exciting challenges and the chance to continually learn and develop.

Along with a competitive salary, hy

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