Pet Content Marketing Coordinator

7 months ago

Auckland City, New Zealand ZURU Full time

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascal + Friends, NOOD, BONKERS, Gumi Yum Surprise and Dose & Co.

**THE OPPORTUNITY**

Supporting the Main Meal and Care & Treats global marketing teams, you will create and publish world class social content across our five Rhodes Pet Science brands in this exciting role.

***

**ABOUT RHODES PET SCIENCE**

Rhodes Pet Science is reimagining pet science for the next generation of pets and their people. We are the fastest growing pet company in the world; have launched in 15 countries in the past 36 months, and have an industry leading innovation pipeline of exciting brands and products. It is a tremendously exciting time to join the global team in Auckland

***

**WHAT YOU'LL DO**:
**Social Channel Management**:

- Work with the C&T and Main Meal marketing teams to create quarterly global content calendars (Instagram organic; TikTok; LinkedIn) aligning with Brand, Product and Platform growth and engagement goals across all five brands
- Regularly review and report on TikTok, Instagram and LinkedIn content and channel performance ensuring key learnings are applied to future content
- Conduct weekly trends audits on platforms and monthly industry audits to ensure our Rhodes Pet Science brands are always leading the pack with our content and platform choices

**Content Creation**:

- Ideation and creation of all organic and paid TikTok content ensuring alignment with organic & paid funnel requirements
- Ideation and creation of all organic Instagram content for the brands ensuring alignment with big brand platform ideas
- Explore and leverage trends, hooks and new content opportunities to deliver results. Proactively bring these opportunities to the Snr Marketing Managers for review.
- Project manage the briefing and delivery of any Instagram organic content requiring design
- Conduct regular sweeps for UGC content, requesting usage rights as required for all platforms
- Leverage Influencer Teams for campaign content
- Manage our Creator Studio and other content tools (eg Billo, Vamp) and databases to support content requirements. Positively and proactively manage those relationships. Proactive budget management and reporting to the Senior Marketing Manager.
- Repurpose and continuously test successful content on other social channels
- Responsible for Rhodes LinkedIn content. You engage the wider team regularly for content priorities and opportunities for posting

**WHAT YOU'LL BRING**:

- You're a brilliant junior marketer with a creative mindset and is passionate about social media
- You have excellent knowledge of social media platforms (Tiktok, Instagram, etc) and an avid user of them
- You have knowledge and understanding of analytical tools
- You have iPhone/iOS content creation skills (e.g. CapCut / other relevant tools)
- Proven experience creating engaging social content that delivers results
- You are creative, well organised and skilled in juggling multiple projects and conflicting priorities
- Ideal to have prior experience or internships working in marketing or social media.
- You're excited to contribute to an office culture
- And this goes without saying, but you need to LOVE pets

Submit your cover video here -> **Pet Marketing Coordinator Video uploading link
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.

WHAT WE OFFER

\uD83C\uDF31 Culture for Growth

\uD83E\uDDD8 Health & Well Being Benefits (including an onsite 24/7 gym)

\uD83C\uDF0E Global Opportunities

\uD83D\u

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