Senior Brand and Content Specialist

7 months ago

Auckland City, New Zealand New Zealand Government Full time

Full Time, Permanent
- Auckland Location

Tourism New Zealand is a leader in destination marketing. Our purpose is to enrich Aotearoa New Zealand, and all who visit. We do this through promoting New Zealand and attracting people to visit our beautiful country, the ultimate destination.
What will you be doing | Ngā whainga
Our award winning Brand and Content team contribute to the development, positioning and expression of the 100% Pure New Zealand campaign ultimately enhance visitor preference for New Zealand ultimately enhance visitor preference for New Zealand to ultimately enhance visitor preference for New Zealand.
Reporting into the Senior Brand & Content Manager, you will be the gatekeeper for the 100% Pure New Zealand brand, which includes our global image and content library, supporting a wide range of stakeholders and partners to ensure that our brand is represented correctly and consistently around the world. In addition to this, the role supports the wider Brand & Content team in the creation and production of global campaign creative activity to deliver on business priorities.
What you will need | Ngā pūkenga mō tēnei tūranga
We need someone who can hit the ground running We need a brand marketer who understands the importance of storytelling and building and maintaining strong brand equity.
- Experience in brand marketing and creative development as well on the production side of marketing by having managed and coordinated still and moving content shoots.
- You'll need at least 5 years brand marketing experience.
- Be digitally savvy and know the power of still; moving and written digital content has in telling a story.
- Able to communicate with stakeholders at all levels.
- Be comfortable working within a fast-paced changing environment.
- Be highly organised and have great attention to detail.
- You'll be an accomplished administrator/coordinator and be able to pick up tasks and projects and see them through with little direction.
- Have good general knowledge of New Zealand and a passion for destination marketing.
- Must have a full NZ Drivers licence, the right to live and work in New Zealand and have the ability to travel domestically frequently.
- Māori culture is an integral part of New Zealand and of Tourism New Zealand, therefore a willingness to embrace Te Ao Māori including basic Tikanga and Te Reo Māori will be essential.

Sound like you | Māu rānei
This is a very cool opportunity where you will be play a key part in the next phase of our brand story and be involved in a range of exciting projects.
When you join Tourism New Zealand you become part of our global whānau, a diverse, collaborative, and supportive team who have a shared purpose of enriching Aotearoa New Zealand and we are passionate about the work we do.
Our Brand team embraces a flexible working arrangement, which means balancing time working in the office and working from home.
For more role-specific information, please view the attached position description.
**Applications close**: Monday 8th April

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