Experience & Design Lead

2 days ago


Auckland, New Zealand Designer Wardrobe Full time

Add expected salary to your profile for insightsDesigner Wardrobe, founded in 2014, is a thriving community of over 300,000 fashion enthusiasts. Through our buy-and-sell Marketplace, we connect people with pre-loved designer fashion at up to 60% off retail, championing sustainability and circularity in the fashion industry. Our mission? To have pre-loved fashion in every wardrobe across Australasia.The RoleAs the Experience & Design Lead, you will report to the Head of Marketing and play a pivotal role in shaping Designer Wardrobe's user experience, digital presence, and creative direction. This hybrid role combines UX/UI design expertise with hands-on execution in marketing and product development. You will work closely with cross-functional teams, including the CEO and development team, to drive engagement, enhance the customer journey, and deliver standout digital experiences across New Zealand and Australia.ResponsibilitiesUX/UI DesignLead the design and optimisation of DW's digital platforms, ensuring an intuitive, seamless, and engaging user experience.Collaborate with product and development teams to implement user-centric designs that align with business goals and brand aesthetics.Conduct user research and usability testing to identify opportunities for improvement.Work cross-functionally, including with the CEO, to support innovative product initiatives and enhance platform engagement.Autonomously identify and run A/B tests to improve user retention and engagement.Bring gamification elements to the platform to make it more engaging and interactive for users.Content & Creative ExecutionPartner with our Social Strategist in executing Designer Wardrobe's digital content strategy, focusing on ads and organic social.Create assets that adhere to DW's brand guidelines while infusing your own creative spin to captivate audiences.Design and produce marketing assets for social media, email campaigns, and digital advertising.Data-Driven GrowthAnalyse user behavior and content performance to inform UX and marketing strategies.Generate insights to optimise campaigns, improve engagement, and drive conversions.Partner with Head of Marketing and Social Strategist on campaign ideas to acquire new buyers and sellers.What You'll BringExperience & Skills:- 2+ years in UX/UI, design, digital marketing, or a related role, with proven success in crafting user-centric digital experiences.- Proficiency in design tools such as Figma & Adobe Creative Suite.- A creative mindset to contribute fresh ideas while adhering to brand standards.Mindset & Approach:- Entrepreneurial "think like an owner" spirit with a proactive, adaptable, and optimistic attitude.- A willingness to collaborate cross-functionally, including direct input and strategic discussions with the CEO and design teams.- Analytical thinker with the ability to make data-informed decisions.Nice To HaveExperience designing UX/UI for e-commerce platforms or online marketplaces, with a strong understanding of user flows, purchase journeys, and conversion optimization.Familiarity with implementing gamified features or interactive elements to enhance user engagement.Strong storytelling and copywriting skills, with the ability to craft compelling narratives across formats.What We Offer- A vibrant, Parnell-based office with flexible work-from-home arrangements.- A shiny new MacBook to get the job done.- Perks like free car parking, your birthday off, and two personal days per year.- Regular team lunches, coffee on tap, snacks, and even a pinball machine for creative breaks.
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