Farm Source Marketing Manager

4 weeks ago

Hamilton, New Zealand Fonterra Full time

**General Information**:

- Date Published- 10-Apr-2024- Advertising Ends- 24-Apr-2024- Country- New Zealand- Location- Hamilton & North Waikato- Role Type- Marketing & Comms- Work Type- Fixed Term- ID#- 8114**Position Description**:
**Our Co-operative**

**Fonterra’s strength is in the collective | Te Mātāpuna toa takitini**

We are a Co-operative created and owned by Aotearoa New Zealand dairy farmers. Since our beginnings, collaboration, innovation, and passion have enabled us to share the goodness of our dairy with the world. We're committed to caring for the land, our animals, and every drop of milk, producing nutritious food with safe, quality ingredients loved here in New Zealand and around the world.As part of the Fonterra Co-op, you'll be solving for a better future alongside a team connected by solid values as we strive to be a leader in dairy sustainability, dairy innovation and science, with a focus on New Zealand milk.When you join Fonterra, you'll open yourself to a career of opportunities where you can grow with us by developing your skills, sharing your knowledge, and exploring diverse career paths that ignite your passions.
- **About us | Whakapā mai**

We love kiwi dairy farmers and think they’re pretty awesome. For generations they have relied on hard work, ingenuity, and each other, to create the kind of goodness that fuels our families, connects our communities and supports our economy.- At Farm Source, our team is driven by the same co-operative spirit that our farmers and their communities share. We make farming easier so farmers can continue to concentrate on what they do best - producing high quality New Zealand milk in the most sustainable way.- This means growing and supporting the right people - people with plenty of roll-your-sleeves up energy to rise to the challenge. Whether you’re on the farm getting your gumboots dirty or connecting over a coffee at our local stores, you’ll be getting the mahi done as part of a trusted team - backed by good people, the right products, innovative solutions, and industry-leading expertise.- So why not join us? Our regional structure and openness to flexible working means that there really is something for everyone. No matter your age or stage, our inclusive culture has created a place where everyone can thrive.
- **About the opportunity | Te whai waahi**

**This is a 12 month Fixed Term contract**

As the Marketing Manager - Retail, you will spearhead strategic marketing initiatives to effectively communicate our brand messages and drive customer engagement within our Farm Source retail sector. Your role is pivotal in achieving our business objectives while reinforcing our brand position and ensuring profitability.Key responsibilities include:
- Develop and execute strategic marketing plans and campaigns for Farm Source Retail, aligning with our brand values and overall marketing strategy.
- Market product and service offerings to our farming community, focusing on customer acquisition, retention, and sales growth.
- Collaborate with internal teams and external partners to bring retail marketing communications to life across various channels, including digital, print, and events.
- Utilize farmer insights to inform retail activities and optimize performance.
- Monitor and track retail marketing performance and budget, ensuring cost control and revenue generation.
- Manage the Retail Marketing team, fostering a culture of excellence, and driving talent development and succession planning.
- Work closely with the Marketing Lead team to ensure integration of Farm Source retail within our broader value proposition to farmers.

**About you | Moe koe**

You must be highly organised, proactive, bring second-to-none communication skills and an ability to effectively engage with people from all parts of the industry. You will need to be resilient, able to negotiate tricky situations and stakeholders, and have excellent attention to detail. Naturally curious and passionate about the agriculture space, your customer focused approach and ability to build rapport quickly will help you succeed in this rewarding role.Other key requirements include:
- Tertiary qualification in marketing or communications.
- Minimum of 5 years of proven experience in marketing roles within a retail environment.
- Strong analytical skills and strategic agility to drive effective marketing strategies aligned with business goals.
- Demonstrated leadership ability, with a focus on team management and talent development.
- Excellent relationship management skills, with the ability to influence and gain buy-in from stakeholders.

**The benefits of life at Fonterra | Te ora i Fonterra**

Our people and what they bring to our Co-op shape our success. We have a collaborative culture, inspiring leaders, and passionate people, making Fonterra a great place to work. We also offer competitive remuneration and a range of benefits, regardless of your role or location.- We offer fl

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