Farm Source Marketing Lead

2 weeks ago


Hamilton, Waikato, New Zealand Fonterra Full time

General Information:

  • Date Published 28Mar2024
  • Advertising Ends 11Apr2024
  • Country
  • New Zealand
  • Location
  • Hamilton & North Waikato
  • Role Type
  • Marketing & Comms
  • Work Type
  • Fixed Term
  • ID# 8023
    Position Description:

Our Co-operative

Fonterra's strength is in the collective | Te Mātāpuna toa takitini
We are a Co-operative created and owned by Aotearoa New Zealand dairy farmers.

Since our beginnings, collaboration, innovation, and passion have enabled us to share the goodness of our dairy with the world.

We're committed to caring for the land, our animals, and every drop of milk, producing nutritious food with safe, quality ingredients loved here in New Zealand and around the world.


As part of the Fonterra Co-op, you'll be solving for a better future alongside a team connected by solid values as we strive to be a leader in dairy sustainability, dairy innovation and science, with a focus on New Zealand milk.


When you join Fonterra, you'll open yourself to a career of opportunities where you can grow with us by developing your skills, sharing your knowledge, and exploring diverse career paths that ignite your passions.


About us | Whakapā mai
We love kiwi dairy farmers and think they're pretty awesome.

For generations they have relied on hard work, ingenuity, and each other, to create the kind of goodness that fuels our families, connects our communities and supports our economy.

At Farm Source, our team is driven by the same co-operative spirit that our farmers and their communities share.

We make farming easier so farmers can continue to concentrate on what they do best - producing high quality New Zealand milk in the most sustainable way.


This means growing and supporting the right people - people with plenty of roll-your-sleeves up energy to rise to the challenge.

Whether you're on the farm getting your gumboots dirty or connecting over a coffee at our local stores, you'll be getting the mahi done as part of a trusted team - backed by good people, the right products, innovative solutions, and industry-leading expertise.


So why not join us? Our regional structure and openness to flexible working means that there really is something for everyone.

No matter your age or stage, our inclusive culture has created a place where everyone can thrive.

About the opportunity | Te whai waahi

This is a 9 month Fixed Term Contract

As the Marketing Lead - Rewards and Services, you will spearhead all Rewards and Services Marketing strategy and associated execution of marcomms campaigns and promotional activity.

You will play a key role in supporting the Marketing Manager - Retail to ensure all Rewards and Services marketing communications and promotional activity effectively and impactfully communicates our key messages, tells our story and reinforces our full Farm Source value proposition.


Key responsibilities will include:

  • Market our Rewards and Services propositions across Farm Source retail effectively to deliver agreed campaign new customer acquisition/customer retention, sales spend and EBIT growth targets.
  • Work collaboratively with the various Farm Source teams including but not limited to: Category, Events, marketing, and our agency partners to ensure that our Rewards ad Services marketing communications are brought to life through digital/print media, retail execution, online ads, events and more.
  • Establish and utilise effective farmer insights to help drive our Rewards and Services activities.
  • Track and manage the Rewards and Services marketing performance and budget with a tight focus on cost control, vendor contributions and ultimately revenue and new customer acquisition.
  • Play a role as a key member of the Retail Marketing team, to ensuring alignment and integration of Farm Source Rewards and Services offerings as a coordinated and balanced component of our value proposition to our farmers.

About you | Moe koe

You must be highly organised, proactive, bring second-to-none communication skills and an ability to effectively engage with people from all parts of the industry.

You will need to be resilient, able to negotiate tricky situations and stakeholders, and have excellent attention to detail.

Naturally curious and passionate about the agriculture space, your customer focused approach and ability to build rapport quickly will help you succeed in this rewarding role.


Other key requirements include:

  • 3 plus years proven experience in Marketing lead roles within a retail environment (ideally loyalty and or services marketing)
  • Proven experience of strong analytical skills and problem solving.
  • Strong strategic agility to effectively assess and implement marketing strategies aligned to wider business goals.
  • Experience investigating customer insights and marketing performance.
  • Strong relationship management skills including ability to lead through influence and through gaining support and buyin from peers and stakeholders.
**The be

  • Hamilton, Waikato, New Zealand Fonterra Full time

    General Information: Date Published 28Mar2024 Advertising Ends 11Apr2024 Country New Zealand Location Hamilton & North Waikato Role Type Marketing & Comms Work Type Permanent ID# 8042Position Description:Our Co-operativeFonterra's strength is in the collective | Te Mātāpuna toa takitiniWe are a Co-operative created and owned by Aotearoa New Zealand dairy...


  • Hamilton, Waikato, New Zealand Fonterra Full time

    General Information: Date Published 28Mar2024 Advertising Ends 11Apr2024 Country New Zealand Location Hamilton & North Waikato Role Type Marketing & Comms Work Type Permanent ID# 8040Position Description:Our Co-operativeFonterra's strength is in the collective | Te Mātāpuna toa takitini We are a Cooperative created and owned by Aotearoa New Zealand dairy...

  • Marketing Lead

    2 weeks ago


    Hamilton, Waikato, New Zealand Fonterra Full time

    General Information: Date Published 15Mar2023 Advertising Ends 29Mar2023 Country New Zealand Location Hamilton & North Waikato Role Type Marketing & Comms Work Type Permanent ID# 3987Position Description:Our Co-operativeTe Mātāpuna toa takitiniFonterra's strength is in the collectiveWe are a Co-operative created and owned by Aotearoa New Zealand dairy...


  • Hamilton, Waikato, New Zealand Fonterra Full time

    General Information: Date Published 10May2024 Advertising Ends 24May2024 Country New Zealand Location Hamilton & North Waikato Role Type Quality & Safety Work Type Permanent ID# 8493Position Description:Our Co-operativeFonterra's strength is in the collective | Te Mātāpuna toa takitiniWe are a Co-operative created and owned by Aotearoa New Zealand dairy...


  • Hamilton, Waikato, New Zealand Fonterra Full time

    General Information: Date Published 18Mar2024 Advertising Ends 01Apr2024 Country New Zealand Location Hamilton & North Waikato Role Type Marketing & Comms Work Type Permanent ID# 7910Position Description:Our Co-operativeFonterra's strength is in the collective | Te Mātāpuna toa takitini We are a Cooperative created and owned by Aotearoa New Zealand dairy...

  • Programme Lead

    2 weeks ago


    Hamilton, Waikato, New Zealand Fonterra Full time

    General Information: Date Published 17Nov2023 Advertising Ends 06Dec2023 Country New Zealand Location Hamilton & North Waikato Role Type Farming Work Type Permanent ID# 6828Position Description:Play a pivotal role leading our On Farm Excellence Environment progamme of work Work in partnership with senior leaders across the business Flexible Location across...


  • Hamilton, Waikato, New Zealand Livestock Improvement Corporation Full time

    At a glance:Ref: 44288 | Hamilton (Newstead) | Project Resourcing & Scheduling, Project Administration, Procurement, Continuous Improvement, Procurement | Entry, Graduate, Experienced | Permanent, Full Time | Procurement Sourcing Specialist :About the RoleThis role will be responsible for managing a number of LIC's 'go to market' activities, to ensure that...

  • Farms Veterinarian

    2 weeks ago


    Hamilton, Waikato, New Zealand Livestock Improvement Corporation Full time

    Ref:46848 | Opened26 Apr 2024 | Closes:11 May :00 At LIC, we're proudly NZ's leading agri-tech and dairy herd improvement cooperative. We've been improving the dairy industry for over 100 years with our innovative farming solutions, and today, we remain committed to creating more sustainable and profitable farms for the future.Join our exceptional team at...


  • Hamilton, Waikato, New Zealand Hamilton City Council Full time

    Are you Hamilton Pools new Sales and Marketing Lead?Are you readyto make waves? We're on the hunt for a seasoned sales and marketingprofessional looking for a fresh challenge - pioneering a brand-new role withinour aquatics team.Day to day youwill be developing and delivering our Marketing Strategy across Aquatics, leading an effective and...


  • Hamilton, Waikato, New Zealand GEA Group Full time

    Senior Director Representative Farm Technologies Division New Zealand:Job information:Reference number:JRJob function:Research & Development (incl. Product Design, Digital, Innovation)Position type:Full timeSite:HamiltonHamilton GEA is one of the largest suppliers of process technology for the food and beverage industry and a wide range of other industries....

  • Graphic Designer

    2 weeks ago


    Hamilton, Waikato, New Zealand Fonterra Full time

    General Information: Date Published 20Feb2023 Advertising Ends 06Mar2023 Country New Zealand Location Hamilton & North Waikato Role Type Marketing & Comms Work Type Permanent ID# 3930Position Description:About Farm SourceFarm Source is the face and place of Fonterra with our shareholders and local communities across rural New Zealand. We have the people,...


  • Hamilton, Waikato, New Zealand Fonterra Full time

    General Information: Date Published 29Aug2023 Advertising Ends 12Sep2023 Country New Zealand Location Hamilton & North Waikato Role Type Sales Work Type Permanent ID# 6002Position Description:Our Co-operativeTe Mātāpuna toa takitiniFonterra's strength is in the collectiveWe value our people and are committed to your career progression. We are in a strong...


  • Hamilton, Waikato, New Zealand Fonterra Full time

    General Information: Date Published 06Aug2023 Advertising Ends 20Aug2023 Country New Zealand Location Hamilton & North Waikato Role Type Sales Work Type Permanent ID# 5520Position Description:Our Co-operativeTe Mātāpuna toa takitiniFonterra's strength is in the collectiveWe value our people and are committed to your career progression. We are in a strong...

  • Farms Veterinarian

    2 weeks ago


    Hamilton, Waikato, New Zealand Livestock Improvement Corporation Full time

    At a glance:Ref: 46848 | Hamilton (Newstead) | Animal Health | Experienced | Permanent | Farm Veterinarian :At LIC, we're proudly NZ's leading agri-tech and dairy herd improvement cooperative. We've been improving the dairy industry for over 100 years with our innovative farming solutions, and today, we remain committed to creating more sustainable and...


  • Hamilton, Waikato, New Zealand Fonterra Full time

    General Information: Date Published 18Aug2023 Advertising Ends 01Sep2023 Country New Zealand Location Hamilton & North Waikato Role Type Accounting & Commercial Work Type Permanent ID# 5600Position Description:About the OpportunityFonterra's Shares and Payments is ever evolving, and our Co-operatives recently introduced 'Flexible Shareholding' structure...

  • Junior Farm Research

    2 weeks ago


    Hamilton, Waikato, New Zealand Halter Full time

    The future of food production hinges on an important question: How do we feed the world's growing population without compromising our natural resources? Farmers feed our population and hold the keys to vital climate solutions. At Halter, we're on a mission to enable farmers to run the most productive and sustainable farms. Farmers are using Halter to break...

  • Marketing Coordinator

    2 weeks ago


    Hamilton, Waikato, New Zealand GrainCorp Full time

    About the teamGrainCorp Feeds is a national animal feed business, based in Hamilton NZ, dealing directly with corporate and farming customers across New Zealand. GrainCorp Feeds offers a comprehensive range of high-quality liquid and dry dairy and calf feeds suitable for a variety of feeding systems and developed to improve on-farm production, reproduction,...

  • Retail Analyst

    2 weeks ago


    Hamilton, Waikato, New Zealand Fonterra Full time

    General Information: Date Published 26Apr2023 Advertising Ends 10May2023 Country New Zealand Location Hamilton & North Waikato Role Type Sales Work Type Permanent ID# 4327Position Description:Our Co-operativeTe Mātāpuna toa takitiniFonterra's strength is in the collectiveWe are a Co-operative created and owned by Aotearoa New Zealand dairy farmers. Our...

  • Sales Specialist

    2 weeks ago


    Hamilton, Waikato, New Zealand Fonterra Full time

    General Information: Date Published 20May2024 Advertising Ends 19Jun2024 Country New Zealand Location Hamilton & North Waikato Role Type Call Centre & Customer Service Work Type Permanent ID# 8564Position Description:Our Co-operativeFonterra's strength is in the collective | Te Mātāpuna toa takitiniWe are a Co-operative created and owned by Aotearoa New...

  • Area Manager

    2 weeks ago


    Hamilton, Waikato, New Zealand Fonterra Full time

    General Information: Date Published 15Feb2023 Advertising Ends 01Mar2023 Country New Zealand Location Hamilton & North Waikato Role Type Sales Work Type Permanent ID# 3900Position Description:Our Co-operativeTe Mātāpuna toa takitiniFonterra's strength is in the collective.We are a Co-operative created and owned by Aotearoa New Zealand dairy farmers. Our...