Product Marketing Manager

2 months ago

Wellington City, New Zealand Talent Army Full time

Saas Product Marketing experience
- Experience bringing new features and products to market
- Fully Remote opportunity

Our client is a Software as a Service (SaaS) company that's been a leader in UX and information architecture (IA) tools for user research for over a decade.

Their tools allow start-ups and Fortune 500 companies to test their websites, apps and products early, often and at scale — all in one place. They believe life on and offline should feel easy, even enjoyable. That’s exactly what they help their customers do — build better user experiences.

**The Role**

To lead and grow our client's product marketing function to support the creation of a “world-class marketing function”, which includes leading and creating the product marketing strategy in line with the overall marketing strategy.

**Key Accountabilities**

**Product and feature releases**
- Create, manage and deliver go-to-market strategies for feature and product releases to deliver on business objectives.
- Performance management and optimisation of always-on adoption journeys for product features to drive usage post-launch.
- Champion the product messaging and positioning to ensure all outward communications to customers and the market when referring to products and features are consistent and on brand.
- Support Sales and Customer Success to effectively promote and sell new product offerings to customers with training, tools and content.
- Establish KPI’s and build reporting for feature and product launches. Regularly report on the performance against success measures to the organisation.

**Education**
- Lead the implementation and delivery of our new education platform to market.
- Own the content strategy and creation of all education content within the platform including customer communications and marketing campaigns to drive certification and ongoing training within our community.
- Create the long-term vision for the education program, backed up by the education roadmap to support our community's success and business objectives.
- Thoughtfully communicate your vision, plans and progress to get buy-in and support from your key stakeholders.
- Advocate for resource requirements to continuously deliver high-performing education content to our community.
- Identify and collaborate with UX leaders to create unique educational content to elevate and inspire our community.
- Establish education KPIs, create reporting and regularly communicate on the performance to the organisation. Surface up insights and opportunities to improve the customer experience, and to monetise the platform.

**Sales enablement, playbooks, and content**
- Build influence and trust across customer-facing teams through regular communication, connection and rapport.
- Deliver training and internal sales documentation for our sales and customer success teams to create deeper product understanding and help them to deliver value-based conversations that relate to our ideal customer personas.
- Build sales assets, content and tools to support reps and buyers during the sales process.
- Work with our awesome customers, and the wider marketing team to create customer success content that supports our key use cases and showcases are value to the community.

**Customer and market understanding**
- Gain deep customer empathy and understanding of the pains and gains that our customers encounter as they use the platform.
- Advocate for the customer to Product Owners and delivery squads during the development process.
- Monitor, collect and share competitive landscape updates and insights to keep the organisation informed of what’s happening across the market in our core regions.

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