Product Marketing Manager

2 weeks ago

Wellington, Wellington, New Zealand Talent Army Full time

We are looking to hire a focused Product Marketing Manager to join our growing team at Talent Army in Wellington.

Growing your career as a Full Time Product Marketing Manager is a terrific opportunity to develop useful skills.
If you are strong in presentation, people management and have the right initiative for the job, then apply for the position of Product Marketing Manager at Talent Army today


Our client is a Software as a Service (SaaS) company that's been a leader in UX and information architecture (IA) tools for user research for over a decade.

Their tools allow start-ups and Fortune 500 companies to test their websites, apps and products early, often and at scale — all in one place.

They believe life on and offline should feel easy, even enjoyable.

That's exactly what they help their customers do — build better user experiences.The RoleTo lead and grow our client's product marketing function to support the creation of a"world-class marketing function", which includes leading and creating theproduct marketing strategy in line with the overall marketing strategy.

Key Accountabilities Strategy

  • Lead product marketing strategy and execution, including how the value proposition getsdelivered to customers and partners in collaboration with the marketing team.
  • Lead the product marketing strategy in line with the overall marketing strategy, whilstcollaborating with other product marketers to evolve, create and deliver on the strategy.
  • Build the foundations for a scalable product marketing function within the organization includingprocess, technology and resources in collaboration with the Head of Marketing.
  • Drive meaningful insights into the business and product strategy based on market trends andinteractions with global teams and customers, and lead the development of metrics to helpmeasure product marketing impact.Customer & market understanding


  • Gain deep customer empathy and understanding of the challenges and wins that our usersencounter as they use the platform in collaboration with our Insights team,and develop ideal customer profiles and personas to support our overall marketing strategy.
  • Create customer journey maps for customer and buyer profiles so we can effectively measureand maximize efficiency in moving our users through the funnel to ensure we can optimize ourlifecycle marketing strategies.
  • Perform competitive research, in collaboration with other product marketing roles and helpposition us to win more customers that support both our self-service and sales-assisted function.
  • Collect and analyze data that supports their positioning in the market to buyers.
Sales enablement, playbooks, & content

  • Develop and execute a sales enablement strategy for our target customer profiles
  • Develop playbooks, plays & offers that support our GTM teams in effectively communicating theirstory and compel buyers to choose them.
  • Deliver training and sales tools for our sales and customer success teams to create deeperproduct understanding and help them to be more efficient and effective
  • Build sales assets, content & tools to support reps & buyers during the sales process.
  • Work with our awesome customers, and the wider marketing time, to create case study contentand customer success stories.
  • Help discover our product "champions" with the sales organization and nurture them to helppromote us in the community and be part of our community programsPricing & Packaging


  • Work with GTM to define pricing, packaging and tiering as part of the product developmentlifecycle, ensuring customer needs and commercial needs have been taken into consideration
  • Support our growth team to explore new monetization opportunities and then work with GTMand the wider marketing organization to bring these to marketSkills & experience


  • Possess exceptional ability to work cross-functionally, with marketing, growth, sales, product,and executive leadership
  • Deep understanding of SaaS marketing, with at least 5+ years of marketing experience preferablyat a B2B company
  • Experience leading marketing teams across a broad range of roles
  • Previous experience creating, developing and delivering lifecycle marketing strategies acrossthe entire customer journey
  • A strong understanding of marketing metrics to help drive the right outcomes that influencerevenue growth.
Benefits of working as a Product Marketing Manager in Wellington:

  • Company offers great benefits
  • Company offers career progression opportunities
  • Advantageous package
Original job Product Marketing Manager - Urgent Hire posted on GrabJobs . To flag any issues with this job please use the Report Job button on GrabJobs.

#J-18808-Ljbffr

  • Director, Product Design

    2 weeks ago

    Wellington, Wellington, New Zealand Product Disrupt Full time

    Director, Product Design - Growth & Revenue We're looking for a highly collaborative Product Design leader to help advance our mission to help everyone with a need for automation find success with Zapier.Our Growth and Revenue group is responsible for our prospective customer and early user product journeys, including our acquisition experience, sign-up...

  • Product Marketing Manager

    2 weeks ago

    Wellington, Wellington, New Zealand Talent Army Full time

    Talent Army - Winners of Innovation in Recruitment & Recruiter of the year 2023 Product Management & Development (Marketing & Communications) The Role:Our client is seeking a dynamic and experienced Product Marketing Manager to lead their product marketing team of five. This role is pivotal in ensuring the successful adoption of feature releases for their...

  • Product Marketing Manager

    2 weeks ago

    Wellington, Wellington, New Zealand Talent Army Full time

    Saas Product Marketing experience Experience bringing new features and products to market Fully Remote opportunityOur client is a Software as a Service (SaaS) company that's been a leader in UX and information architecture (IA) tools for user research for over a decade.Their tools allow start-ups and Fortune 500 companies to test their websites, apps and...

  • Product Marketing Manager

    2 weeks ago

    Wellington, Wellington, New Zealand LRI Invest S.A. Full time

    Location: Wellington, New ZealandDate Posted: Mar 13, 2023DescriptionAbout our CompanyImplemented Investment Solutions (IIS) established in 2011 is now part of the Apex Group, including InvestNow. The Apex Group is a global financial services provider with 10,000 staff across 50+ offices globally.InvestNow is a leading digital retail investment platform...

  • Marketing Manager

    2 weeks ago

    Wellington, Wellington, New Zealand PikPok Full time

    Who we are:***:PikPok is Aotearoa New Zealand's oldest and largest video game developer and publisher. We strive to successfully provide rich game experiences, crafted by talented teams who are curious, take ownership, and collaborate well. We are committed to providing a safe and supportive workplace that enables our teams to make games which will be...

  • Marketing Manager

    2 weeks ago

    Wellington, Wellington, New Zealand PikPok Full time

    Wellington, Wellington, New ZealandPublishingFull timeDescription:Who we are:***:PikPok is Aotearoa New Zealand's oldest and largest video game developer and publisher. We strive to successfully provide rich game experiences, crafted by talented teams who are curious, take ownership, and collaborate well. We are committed to providing a safe and supportive...

  • Product Manager

    2 weeks ago

    Wellington, Wellington, New Zealand FNZ Full time

    About FNZFNZ is a global FinTech firm, transforming the way financial institutions serve their wealth management customers. We partner with banks, insurers and asset managers to help people achieve their financial goals through our unique combination of technology leadership, innovation and asset servicing.Our services enable our clients to provide...

  • Sales and Marketing Manager

    2 weeks ago

    Wellington, Wellington, New Zealand Gunn Talent Full time

    Add expected salary to your profile for insights I'm delighted to present this exceptional opportunity to the New Zealand agricultural sector - a truly desirable role within a dynamic manufacturing business.My client has a longstanding reputation for designing, engineering and manufacturing premium equipment into the agricultural, horticulture and animal...

  • Marketing Manager

    2 weeks ago

    Wellington, Wellington, New Zealand H2 International Ltd Full time

    Our company, H2 International T/A Shah Distributors is looking for 2 Marketing Managers in a full time permanent role who can assist us with the following activities - Help the management in conducting market research to scrutinize potential competitors and develop new action plans to contend with growing competition. Help manager to formulate and implement...

  • Sales and Marketing Manager

    2 weeks ago

    Wellington, Wellington, New Zealand Pioneering People Full time

    SALES & MARKETING MANAGER / TELFORD / OFFICE BASED / £40,000 TO £50,000 PER ANNUMA unique opportunity for an ambitious individual. A Telford based SME is looking to find a hands-on Sales and Marketing Manager to develop a successful niche distribution business, focused on manufacturing, distribution and selling into key strategic markets.The business has a...

  • Product Manager

    2 weeks ago

    Wellington, Wellington, New Zealand Xero Full time

    Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their...

  • Product Manager

    2 weeks ago

    Wellington, Wellington, New Zealand New Zealand Government Full time

    About us The Ministry of Social Development is a people-centred organisation. We're in communities across the motu, working with partners to help New Zealanders be safe, strong and independent. We provide social policy and advice to government and assistance, including income, employment and housing support to people of all ages, families, whānau and...

  • Principal Product Manager

    2 weeks ago

    Wellington, Wellington, New Zealand Xero Full time

    Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their...

  • Product Manager

    2 weeks ago

    Wellington, Wellington, New Zealand PikPok Full time

    Who we are:PikPok is Aotearoa New Zealand's oldest and largest video game developer and publisher. We strive to successfully provide rich game experiences, crafted by talented teams who are curious, take ownership, and collaborate well. We are committed to providing a safe and supportive workplace that enables our teams to make games which will be enjoyed...

  • Marketing Operations Manager

    2 weeks ago

    Wellington, Wellington, New Zealand Xero Full time

    Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their...

  • Marketing Manager

    2 weeks ago

    Wellington, Wellington, New Zealand Jacksonstone & Partners Full time

    6 month fixed term contract International and domestic marketing Leading established, high performing teamsThis is an opportunity to lead domestic and international marketing for a well-established and highly regarded brand.With 6 direct reports and a total team of 16 specialists, you'll be responsible for leading the organisation's marketing function,...

  • Product Manager

    2 weeks ago

    Wellington, Wellington, New Zealand New Zealand Government Full time

    Kaipupuri Kaupapa: Product ManagerTe Amorangi Mātauranga Matua, the TEC - is a small Crown agency with a big job to do - ensuring New Zealanders have the skills and the knowledge they need to build a great life, and ensure New Zealand thrives. We invest over $3 billion annually across the tertiary education and careers systems.If you're looking for your...

  • Head Of Marketing

    2 weeks ago

    Wellington, Wellington, New Zealand Desolve Supply Co. Full time

    The RoleWe have a fantastic Wellington based opportunity for a star marketer who loves the outdoors. Having experienced substantial Australasian growth, we are now looking for further growth internationally and a key role in realising this goal is the Head of Marketing.Reporting to the CEO, and as a key member of the Leadership Team, the Head of Marketing...

  • Product Manager

    2 weeks ago

    Wellington, Wellington, New Zealand Z Energy Full time

    Product Manager / Kaitaki HautaongaFull-timeCompany DescriptionWe believe that if we want to be a world class Kiwi Company, we shouldn't just employ people, divide them into functional departments and tell them what to do. Instead, we defined a purpose - to solve what matters for our customers and their moving world - and go about achieving this by setting...

  • Marketing Specialist

    2 weeks ago

    Wellington, Wellington, New Zealand Summerset Full time

    Summerset Group Holdings Limited is one of New Zealand's largest and most respected operators in the retirement village and aged care sector and is listed on the NZX and ASX. We design, build and operate retirement villages right across New Zealand, with exciting plans to also expand into Australia. We are proud of our dynamic work environment and an equally...