Product Marketing Manager

4 weeks ago

Wellington City, New Zealand Apex Group Full time

Product Marketing Manager

Location: Wellington, New Zealand
Date Posted: Mar 15, 2023

**Description**

**About our Company**
Implemented Investment Solutions (IIS) established in 2011 is now part of the Apex Group, including InvestNow. The Apex Group is a global financial services provider with 10,000 staff across 50+ offices globally.
InvestNow is a leading digital retail investment platform enabling Kiwi investors to invest online in over 150 different managed funds from leading New Zealand and global fund managers.
At Apex Group we look to recruit bright, articulate and numerate employees who are not afraid of a challenge and are prepared to work hard and love what they do.
Every employee plays a part in making Apex who we are today and the more that we grow, the more important that becomes. Whatever your career path or specialism, Apex provides a global platform to allow you to thrive.

**About the role**

As a key member of the Marketing team, this role is primarily responsible for developing and executing brand strategies and initiatives for the InvestNow and FundRock businesses - to achieve the respective strategic and commercial outcomes. The role also assumes functional ownership of the public websites of the businesses plus leads and executes the associated comms, content, and PR strategics and tactics.

**Responsibilities**:
The role duties and responsibilities will include but not limited to the following:

- Brand Management
- Working with all key stakeholders, lead the design and execution of the InvestNow and FundRock brand strategies.
- Leverage the brands to deliver the growth objectives for InvestNow and FundRock.
- Ensure the brand is consistently reflected across all touch points, ensuring alignment and consistency.
- Public Websites
- Always-on focus on optimising the public site to deliver our commercial outcomes and business plans - ensuring they remain current and relevant to InvestNow, FundRock and the clients we serve (includes retail investors and product providers, for example Fund Managers and Banks).
- Ongoing measurement and analysis of the effectiveness of our websites, using this insight to further drive optimisation.
- Day-to-day maintenance of the websites, including supporting the role that the websites play for stakeholders in the business. This includes, but is not limited to, creating/maintaining pages, producing graphics and images and improving the customer experience.
- Comms & Content
- Lead the design and execution of our comms, content and PR strategy and tactics.
- Oversee the content that we need to produce to deliver our brand strategy, business strategy and business plans.
- Editor for all regular comms e.g. InvestNow Magazine, campaign comms and ad-hoc service comms.
- Support other stakeholders in terms of providing guidance and content to meet their needs and objectives.
- Ensure all comms are on-brand.
- Relationship Management
- Build and maintain strong collaborative working relationships across the InvestNow and FundRock businesses.
- Business owner for relationships with agencies and vendors, building and maintaining strategic and effective relationships.
- Budgets & Planning
- Contribute to the building and agreed execution of annual budgets and business plans.
- Other Duties**Skills Required**:
The following skills are considered desirable to carry out this role effectively:

- Experience and Knowledge_
- Proven senior experience in the domains of brand management, comms/content and effective websites.
- Demonstrable attitude and aptitude for learning.
- Proven experience in comms and content that engage, educate and motivate
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy
- Personal Attributes_
- Be very well organised, a good communicator and a self-starter
- A great listener.
- Be someone who can demonstrate a passion for customer experience
- Take ownership of their responsibilities and be fully accountable
- Relish change and opportunities to be innovative in solving problems or taking advantage of opportunities to grow the business and customer experience
- Enjoy the variety of a role that works with several stakeholders, both internal and external, in a small, fast growing and dynamic business

**Additional information**:
*

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