Product Marketing Manager
4 weeks ago
Welcome to our World of Cold At AoFrio, we provide loT solutions to the food and beverage industry. Our people are the beating heart at the centre of all that we offer at AoFrio.
As a Product Marketing Manager, you will fulfil a critical role in making our product vision and strategy a reality. Reporting to the Head of Marketing, this is a newly created role for someone to understand our new product visions and the value we can deliver to Product Marketing.
**The role**
Based in our headquarters in Albany Auckland, you will be responsible for developing and executing marketing strategies that showcase the value of AoFrio’s commercial refrigeration technology to potential and existing customers.
The Product Marketing Manager will work closely with the Product team to understand the features and benefits of AoFrio’s products, conduct market research and competitive analysis, and create compelling marketing materials and campaigns that drive demand and retention. The role will also collaborate with the Sales and Customer Success teams to ensure a smooth customer journey from awareness to adoption.
Although you will be part of the Marketing team, you will partner with the relevant Product Manager(s) on the Go-To-Market (GTM) plan from competitor market research, and development of product messaging to launch campaign delivery. The outcome will be an AoFrio Product Marketing capability that is proactive, highly integrated and instrumental in driving successful outcomes for our product launches.
**Let’s talk about you**
You need to have a passion for Product Marketing and bring skills in planning, executing, and measuring integrated marketing campaigns across multiple channels to generate leads, increase awareness, and drive demand for products.
**Furthermore, you will have**:
- 3-5 years experience in Product Marketing in a similar industry
- Qualification in Marketing, Advertising, Communications or Public Relations
- Experience in conducting market research and competitive analysis to identify customer needs, preferences, and pain points, and how products can address them.
- Familiar with t ranslating complex technical features and benefits of products into clear and compelling value propositions and messaging for different customer segments and personas.
- C ommunicated and presented product marketing vision, goals, and plans to internal and external audiences, and solicited feedback and input from various stakeholders.
- Manage product marketing budget and resources, and ensure timely and quality delivery of product marketing projects and initiatives. Experience in being responsible for monitoring and reporting on key metrics, such as ROI, conversion rates, customer satisfaction and optimising marketing activities based on data and best practices.
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**What you need to know about AoFrio**
AoFrio embraces the opportunity that lies before us to extend our global leadership in hardware-enabled SaaS for commercial refrigeration. We are a high-tech manufacturing company with a global footprint. Our equipment monitoring and proximity marketing solutions are used by major food and beverage brands worldwide.
We are on a journey to establish many millions of AoFrio connections driving purposeful outcomes for customers by scaling new heights for commercial refrigeration through sustainable transformative technologies.
AoFrio has offices in four countries, with a dispersed team across 12 countries, and manages supply chain, logistics and R&D for our family of hardware and software products from our headquarters in Auckland, New Zealand.
**What’s in for you if you join our AoFrio family?**
- Great flexible working opportunities with WFH support
- A varied and interesting job - no two days are the same
- Diversity is the key, we are a non-biased workplace
- 3% employer contribution to KiwiSaver (on top of your salary)
- EAP - Benestar My Coach, and employee support for staff and their direct family (health, financial, mental health)
- Learning $$ funds towards employees’ development
- Plenty of free parking as well as free EV charging
- Birthday cake celebrations for all our staff
- Social committee and community support initiatives in line with values
- Fresh Fruit daily and unlimited cereal options
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