Product Marketing Manager

3 weeks ago


Auckland City, New Zealand Potentia Full time

**The opportunity**:
Are you ready to join a groundbreaking movement and shape the future of Asia Pacific's collaborative supply chain? Look no further than this opportunity, where they are revolutionizing the way businesses operate and thrive in the global market.

They are seeking an exceptional Product Marketing Manager to join their dynamic team and lead their mission of standing together as one.

You will have the opportunity to work across diverse sectors such as meat, wool, dairy, timber, pharmaceuticals, horticulture, and seafood, securing cargo efficiencies and driving supply chain certainty. By reshaping the way Kiwis take their goods to the world, you will help businesses compete on a global scale, opening up new possibilities and giving certainty to all players in the supply chain.

**About the role**:
As a
**Product Marketing Manager**, you will play a pivotal role in championing their vision and promoting cargo pooling and long-term partnerships among leading businesses across New Zealand, Australia, and the wider Asia Pacific region.

Bring your expertise and strategic thinking to the table, bridging the gap between our innovative solutions and the
**_ needs of our customers_**. With your deep understanding of both marketing principles and the intricacies of the supply chain industry, you will effectively communicate the value of our collaborative approach and drive customer engagement.

**The fit**:

- Continually shape and sharpen our understanding of customer segment needs and jobs to be done to feed into product development teams.
- Define and evolve a tight set of customer value propositions for each customer segment.
- Ensure a seamless customer experience (across products) for each segment.
- Manage a view of market sizing and other key characteristics of the market landscape.
- Based on market insights and changing customer needs, identify new markets and customers for growth.
- Lead go to market activities, from strategy to implementation, including key partnerships.
- Deliver product and proposition collateral and content to maximise growth in each segment
- Provide ongoing connectivity and alignment between sales, product education and communications teams for all new products and propositions.
- Continually optimise in product messaging to maximise customer success
- Ensure products, propositions and go to market activity align and support the overall brand and positioning in the market.

**Ref: 14616**
- Muy Lov Delivery Lead - Permanent
- 021 428 851



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