Product Marketing Manager

3 weeks ago

Auckland City, New Zealand Halter Full time

The future of food production hinges on an important question: How do we feed the world’s growing population without compromising our natural resources? Farmers feed our population and hold the keys to vital climate solutions. At Halter, we’re on a mission to enable farmers to run the most productive and sustainable farms. Farmers are using Halter to break free from the time-intensive constraints of conventional farming. They’re growing more grass, increasing milk production and improving the health and wellbeing of their cows.

We bridge deep tech into farming. Halter enables farmers to remotely shift, virtually fence and proactively monitor their cows’ health and behaviour. Can you imagine watching 500 dairy cows turn in unison and walk calmly towards the milking shed? No quad bikes, no dogs, no fences. Just a mob of cows walking at their own pace. People say it looks like magic. Our customers are revolutionizing farming with Halter. It's changing lives and transforming an industry.

People join Halter because they want to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Bessemer Venture Partners, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures.

**About the role**

We’re on the lookout for an experienced Product Marketing Manager to lead the product marketing strategy, positioning, and execution for the Halter product. A strategic thinker and hands-on person, you’re as comfortable speaking with customers and understanding what makes them tick, as you are investigating data, refining a value proposition, writing marketing copy, and coordinating complex campaigns. This is a rare opportunity to define the future of one of the world’s most innovative agritech products and brands.

**What your day could look like**:

- Lead and deliver an ongoing product marketing strategy to attract new customers and retain existing ones.
- Work closely with Halter’s GTM teams to refine the value proposition both in New Zealand and abroad.
- Understand Halter’s customers deeply, translating their feedback into product marketing that is clear, concise, and value-led.
- Develop key product marketing personas that help align our creative efforts and product positioning.
- Identify opportunities to grow product adoption and retention. Using data and in-person feedback to drive marketing innovation.
- Deliver detailed reporting on Halter’s marketing activity and its effectiveness, with actionable insights for the business
- Collaborate with our team on market research, defining strategies that ensure our product marketing is best-in-class
- Work with stakeholders to develop and implement tailored marketing strategies, messaging, and content for varying audiences.
- Lead the development and optimisation of all communications with an emphasis on building an always-on A/B testing plan.
- Empower our business development teams with best-practice playbooks and assets designed to improve conversion rates.

**Who are we looking for**:

- Minimum 5+ years of product marketing experience
- Proven track record of scaling product marketing efforts and delivering results
- Ideally, you have worked for a company with a subscription or recurring revenue-based business model.
- B2B or enterprise-level marketing experience is not essential but would be beneficial.
- Proven experience managing stakeholders across fast-paced, start-up or scale-up environments.
- A self-starter, you thrive in ambiguity.
- An analytical mind for measuring results and providing actionable insights and plans
- Demonstrated experience to adapt, lead, and support others in a fast-paced environment
- A clear understanding of UX/CX principals
- Knowledge and understanding of the agricultural space is a plus

**Why our team loves working at Halter**:

- Dedicate yourself to solving real-world problems alongside an epic team in a culture designed around growth.
- A genuine and shared connection to our mission to make a difference in the world.
- The pride of joining an iconic New Zealand technology company. The excitement, risk, and reward of a high-growth technology scale-up on the global stage.
- Our ideas are truly valued, we are able to move fast, and our impact is real.
- State-of-the-art, dog-friendly office that’s been thoughtfully designed right in the heart of Auckland city. Did we mention dogs and cows?
- Healthy body, healthy mind. We’re partnered with Southern Cross Health Insurance to support your well-being.
- We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you

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