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Product Marketing Manager

3 months ago

Auckland, Auckland, New Zealand Figured Ltd Full time

One of the biggest challenges for farmers is the uncertainty and stress of not knowing their financial position, feeling out of control, and lacking the financial support and expertise needed to run an optimal business. Figured helps provide peace of mind to farmers through a financial management platform designed specifically for agriculture, enabling both them and their advisors to collaborate effectively on the business of farming.

We are seeking a Product Marketing Manager to join our team of dedicated and passionate Figgies.

Why work at Figured?

  • Purpose: Be part of a company making a significant impact in an industry that feeds the world
  • Career growth: Enjoy a dedicated budget for professional development. Courses, workshops, and conferences aligned with your personal growth goals.
  • Flexibility: Experience our hybrid work environment, balancing the comfort of home, with the vibrant atmosphere of our Auckland CBD office.
  • Health: Enjoy extra leave with 25 days off per year and subsidised health insurance (Wellbeing Two) with Southern Cross.
  • Social: Enjoy Tim Tams, fresh fruit, ice cream, and Friday Kai. We also have a variety of social rituals that bring us together.

Your part to play;

  • Lead the development of our voice and approach to product marketing, integrating it with our overall proposition and positioning.
  • Work closely with marketing team members to implement overall marketing strategy and individual market plans, collaborating on content and execution.
  • Create localised content for each market, understanding the differences and positioning strategies unique to each.
  • Collaborate with cross-functional teams to execute successful product launches and campaigns.
  • Develop and implement integrated marketing campaigns throughout the customer journey from prospecting in growth markets, to driving adoption and growth with established partners.
  • Utilise customer and product usage insights to inform product development roadmap and marketing initiatives.

What are we looking for;

  • Proven experience in product marketing within the SaaS industry, showcasing your expertise.
  • Comprehensive understanding of SaaS-based business models, customer acquisition strategies, and subscription-based pricing models.
  • B2B Product-marketing experience, with a focus on collaboration and relationship-building.
  • Strong analytical skills with the ability to interpret data and generate meaningful insights.
  • Ability to succeed in a fast-paced, dynamic environment, working collaboratively with cross-functional teams.

More About Figured;
Your impact is our priority, regardless of where and how you work. At Figured, we offer a progressive, supportive, and collaborative work environment, encouraging you to work with like-minded, passionate, and dedicated individuals who strive to make a meaningful difference in the lives of our customers and the agriculture industry.

Figured is poised to grow from a strong foundation, offering a market-leading product that delivers real-time insights and AI to enhance farm productivity and profitability. Our success is supported by collaborative partnerships with leading accounting platforms, industry leaders, and banking partners. Together, we have created a $5 billion addressable market opportunity and are expanding rapidly


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