Senior Marketing Manager
7 days ago
At AIA, our promise is to help people live Healthier, Longer, Better Lives by encouraging them to make positive lifestyle changes one step at a time. Our firm belief is that by following our Operating Philosophy of doing the right thing, in the right way with the right people, the results will come. AIA Insurance for Life, Health and Wellbeing.
The opportunity:
As Senior Marketing Manager - Automation & Customer Engagement you will identify, create, lead and deliver market leading retention and customer engagement strategies and tactics to deepen our relationships with existing customers.
Output being AIA successfully demonstrate understanding of our customers to meet their needs, plus deliver Business ROI (deepening relationships, customer churn, lifetime value, NPS and engagement).
This is a senior leadership role that is pivotal to the success of both the Marketing, Product, Distribution and Partner channels.
Leading and inspiring a team of Marketers, Insights specialists, and the Business to fully recognise our potential and create envy in the Market.
About the role:
- Lead, inspire and mentor a high performing team of marketing specialists to deliver maximum value to the business and customer.- Lead the strategy and execution of fully integrated B2B and B2C Retention marketing activities to support retention and growth of existing business customer segments.- Implement and leverage new lead generation Marketing Automation platforms and capability in addition to utilizing existing Marketing CRM tools and programs to create deeper customer relationships and delivery efficiencies.- Manage and collaborate with senior distribution, product and Australian stakeholders to develop market leading Direct Communication plans for risk and health products.- Manage legacy, remediation programs to achieve good customer outcomes and compliance with government regulation- Manage large, complex projects (people, time, budget) to execute marketing strategy.- Accountable for implementing and maintaining performance measurement programs that align with AIAs core KPI’s, including regular stakeholder reporting.-
- Collate customer feedback from all available research channels and data points to generate tangible and actionable insights that deliver to CX strategy- Collaborate and influence business thinking to deliver a stronger CX and Business outcomes.- Manage and lead research programmes and ad hoc requests - prioritising efforts where required most to deliver maximum value.- Support cross-business research support, leveraging internal and external resources as required.- Understand and create frameworks to create CVPs that will enable end-to-end CX design across the business (i.e. Product and Proposition design, Service Experience design, Communication design) to ensure total alignment and fixation on our customers.- Work collaboratively with CX Lead and Consultants to ensure alignment of efforts and outputs.- Present regular reporting and action plans to Head of Marketing, CLT, SLT and ELT.
About you:
- A kick ass growth and curious mindset.- Demonstrable experience of leading successful Direct and Partner marketing initiatives at a senior level in large and complex organisations.- Significant B2B and B2C marketing experience in BTL channels.- HCD and customer journey mapping and design experience.- Experience with processes and frameworks to assess quality of customer experience.- Understanding & appreciation of change management principles.- Strong analytical skills and experience.- Excellent problem solving, interpersonal communication and project management skills.- Balance of creative and commercial thinking.- Clear voice of customer thinking.- Strong understanding of specialist marketing functions particularly CRM and Marketing Automation best practices.- Experience in dealing with complex products, with large and diverse customer bases.- Experience leading and developing teams.
What you will bring to the role:
- Senior experience in similar Service industry roles.- Large project and campaign delivery experience.- Strong understanding of the marketing environment in New Zealand, in the Direct Marketing space.- Customer experience design and programme management.- A clear understanding of the role data and insights play in marketing.
**Qualifications**:
- Relevant Tertiary qualification
Why choose AIA:
At AIA, we’ve made a promise to help people live healthier, longer, better lives. And it starts with our own people.- We invest in training and development to build on your current skills- Career development through internal mobility opportunities- Work for a business helping make positive health and wellbeing changes to the lives of New Zealanders- Access additional leave days to recharge and refresh yourself- Enjoy wonderful Health and Wellbeing initiatives that support you- Work with supportive and inclusive managers- Flexible working arrangements
What’s next?
Recruitment Agencies: Our Talent team
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