Marketing Campaign Manager

3 weeks ago


Wellington City, New Zealand KiwiRail Full time

Date: 11 Jun 2023- Location: Wellington, KiwiRail Holdings Ltd, NZ, 6011- Business unit: CPAD- Position status: Permanent- Employment type: Full Time- Level of experience: Experienced- New role
- Grow an iconic New Zealand brand
- Permanent, full time, Wellington based

This is an exciting time to join the Interislander team as we plan for the arrival of two new purpose-built, hybrid-electric ships from 2025. The new ferries will provide a world-class example of transport and tourism excellence, carrying more people, vehicles, and freight - with less environmental impact.

Names the Inter-Island Resilient Connection (iReX) Project, the purpose of the iReX Project is to transform Cook Strait assets and operations to provide Great Journeys and secure freight connections for a Better New Zealand.

**Your role - tō tūranga**

Reporting to the Marketing Manager, your focus will be to deliver multi-channel campaigns to deliver to Interislander’s brand and business objectives. You’ll be working with our external agencies to conceive, create and execute campaigns for our current Interislander fleet as well as preparing for the introduction of our new ships.

Your key responsibilities will include:

- Developing annual Marketing Communication plans to create value for the Interislander brand and business
- Developing, designing and implementing innovative campaigns and initiatives to positively influence the brand and deliver to business objectives
- Working with the internal teams to ensure campaigns come to life across our channels, including for customers travelling on our Interislander ferries
- Managing campaign budgets to ensure we are optimising spend and measuring our return on investment
- Tracking campaign performance against objectives and provide post campaign reporting for stakeholders
- Providing high quality advice and support to members of the Marketing team
- Being a safety leader - you are expected to ‘walk the safety talk’ while complying with all safety systems, standards, procedures and statutory requirements

**Your skills - ō pūkenga**

You’ll have at least ten years’ working in a Marketing Communications role or related discipline. You’ll also bring:

- A strong track record working with brand, advertising, media and design agencies to deliver high profile, complex, integrated marketing campaigns
- Exceptional written and verbal communication skills that make you stand out
- A passion for the customer and be outcome and delivery focused
- High self-motivation, be a confident self-starter and also a great team player
- A tertiary qualification in Marketing or a related discipline

Your proven relationship management skills and collaborative, values-based approach will ensure you build trusted relationships, manage expectations and deliver on the commitments you make to team members, agencies and stakeholders.

If you are an experienced Marketing Campaign Manager and are ready to make a difference within a progressive organisation that encourages forward thinking and recognises success, then we would like to hear from you.
- Please note that remote working is not possible for this role._

**Applications close: 25 June 2023**

Position Description

**Job Segment**:Marketing Manager, Relationship Manager, Marketing Communications, Communications, Advertising, Marketing, Customer Service



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