Snr Communications Advisor

7 months ago

Wellington City, New Zealand New Zealand Government Full time

New Zealand Police is working with the community to make New Zealanders be safe and feel safe. With over 13,000 staff, we provide policing services 24 hours a day, every day. We operate by land, sea and air, manage over 860,000 emergency calls a year and are always actively preventing crime and crashes.

We’re working towards specific goals and targets that highlight our intent to work collaboratively with iwi and communities, other government sectors and business partners to deliver ‘Our Business’ and achieve long-term change.

Senior Communications Advisor - Campaigns
- Based at Police National Headquarters, Wellington
- Permanent
- Police Employee
- Band J
- Nationally Advertised Vacancy
- JR 4763144

Mō te tūnga | About the role

Help us tell our best stories to Kiwis.

Policing in NZ is 24/7. No two days are the same. Our Officers see the good, the bad, and everything in between on a daily basis. It’s all part of being there to serve our communities so they can be safe and feel safe.

It also means we have stories to tell - and we’re looking for a marketing genius to join us and help us do just that.

The Media and Communications team at New Zealand Police play a meaningful role in telling stories and communicating to our people, our partners, and the public about what Police are doing. The purpose of the Media and Communications group is to enable us to deliver ‘Our Business’ through effective communications.

We have an exciting opportunity for a Senior Communications Advisor - Campaigns to join and support our award-winning Marketing and Brand team who act as champion for the Police brand with the overall aim of raising trust and confidence in NZ Police.

The Marketing and Brand team ensure the Police brand is protected and enhanced in all external engagement including advertising, social media, and relevant marketing, with the overall aim of raising trust and confidence and customer satisfaction in NZ Police.

Our Marketing and Brand team covers recruitment marketing, marketing and brand, social media, reality TV, video, and design. We're seeking someone with a proven track record in creating and managing successful advertising and marketing strategies, especially in recruitment marketing within the public sector.

This role offers an exciting opportunity for an experienced marketer to become a key player in shaping our organization's narrative. As a Senior Communications Advisor - Campaigns, you'll lead efforts in recruitment-focused marketing.

Your role will directly impact our organization's recruitment objectives, requiring expertise in managing in-house campaign development and delivery. Additionally, you'll leverage your experience working with external partners to develop and deliver impactful advertising and marketing campaigns.

**Key Accountabilities**:

- Lead efforts in recruitment-focused marketing
- Manage tactical delivery of Police's commercial and partnership advertising programmes working with other internal and external partners, including recruitment advertising and multi-agency campaigns,
- Communicate the vision, purpose, and values of Police to external stakeholders and the public, through advertising and marketing.

He aha taau e kawe mai | What you’ll bring

Whilst we are looking for skills, knowledge and experience relevant to the role, we also place high importance on your state of mind, the alignment of your values with ours, your ability to contribute to and build high performing teams, and the way that you lead yourself or others.

Whakaritenga motuhake | Special requirements
- A relevant marketing qualification.
- Experience creating and managing successful advertising and marketing strategies and recruitment marketing in the public sector.
- Experience managing in-house campaign development and delivery.
- Experience working with external partners to develop and deliver advertising and marketing campaigns.
- Experience in targeted digital marketing
- Understanding of AOG standards and best practise.

This role is set at Individual Contributor level, this means your key purpose is “to deliver or enable others to deliver Our Business”.

To view the position description for this role please copy and paste this link into a new browser:
Mo tātou | About us

New Zealand Police is the lead agency responsible for preventing crime and enhancing community safety. It works in partnership with individuals, communities, businesses, and other public sector agencies towards the vision of making New Zealand the safest country. Police is the government’s largest front-line response agency with around 15,000 staff in large and small communities all over New Zealand and in liaison and policing development roles overseas.

Your development is highly valued at NZ Police. Our employees enjoy significant investment in their development not only at an individual level, but also at the team and community of practice level. We work hard to match you with work that wi

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