Senior UX Strategist

Kia ora, Talofa lava, Kia Orana, Malo e lelei, Fakalofa lahi atu, Bula Vinaka and Namaste

Join ASB

At ASB, we're all about doing what we can to help our customers get "One Step Ahead" by giving them the tools they need to manage their lives and plan for their families and future. Our products don't just serve ads or stream movies - they underpin our economy and touch people's lives.

Mō te Tūranga | About the role:

As a Senior UX Strategist, you'll play a key role in shaping ASB's digital experiences for both customers and employees. Working across squads and tribes, you'll partner with multi-disciplinary teams to turn insights into intuitive, high-impact design strategies.

You'll be part of a dynamic UX team supported by experts in Service Design, Research, and Strategy within a strong Design Practice. Here, you'll deliver scalable, future-focused solutions, influence product strategy, mentor team members, and help foster a vibrant design culture.

In this pivotal role, you'll contribute to fast-paced technology transformation by defining the future of our digital experiences. Collaborating with stakeholders across the bank, you'll gain a deep understanding of customer and banker journeys to ensure our solutions meet real world needs and business goals.

Ō pūkenga | About You

• You have 7+ years of experience as a UX Strategist, Service Designer, or Experience Designer in complex business, product, and service environments. You combine creativity with practicality, challenging assumptions and pushing the boundaries of experience design to solve real-world challenges in technology-driven contexts.
• You thrive in ambiguous, fast-paced environments, making sense of complexity through journey maps, prototypes, and personas, while applying data-informed decision-making. Your ability to see the big picture while managing the details enables you to influence strategy and deliver exceptional outcomes.
• You bring:
• Deep UX and CX expertise across research, design, and testing techniques, with proficiency in modern design tools.
• Strategic and systems thinking, tackling complex workflows and multi-channel journeys to deliver scalable solutions.
• Strong communication and facilitation skills, building relationships across cross-functional teams and leading workshops.
• Business and digital acumen, framing customer insights in commercial terms and balancing user needs with technical realities.
• Familiarity with design systems, accessibility standards, design principles and UX laws.
• You're a self-starter, passionate about leading change, mentoring others, and championing the value of design.

For further information please see the attached position description.

Ngā mea kia whai angitū ahau? | What Do I Need to Be Successful?

A passion for simplifying complexity, with a keen eye for detail and a drive to innovate.

• Hands-on experience across the full design toolkit includes research, workshops, interaction design and testing techniques that delivering insights that shape exceptional customer experiences.
• Proven ability to tackle complex workflows and multi-channel journeys, contributing at a strategic level to refine customer experience journeys and product vision.
• Skilled in working within Agile squads and projects, delivering solutions across web, mobile, and custom applications.
• Effective at leading workshops, stakeholder sessions, and design discovery activities. Able to influence, challenge, and build relationships across cross-functional teams.
• Ability to frame customer insights in business terms and balance user needs with technical and commercial realities.
• Enthusiastic about mentoring others, fostering design culture, and championing the value of design within the organization.
• Experience with enterprise-scale platforms (SAP, Salesforce, Pega) and designing for accessibility.
• Experience with omnichannel experiences, enterprise solutions for staff users, and technology transformation initiatives.
• Financial services or regulated industry experience is a plus.

Te mahi ki ASB | Working for ASB:

We are committed to providing opportunities for our team members to grow and develop their capabilities and provide excellent training and personal development to ensure your initial and on-going success.

To serve a diverse community, we need a diverse organisation, so we encourage applicants from all backgrounds who bring different and unique perspectives and thinking styles to add to the culture and performance of our team.

If you want to make a real difference to our customers and are ready for your next challenge, please submit your application online to be considered.

Me pēhea te tono | How to apply?

If this role sounds like it might be the one for you then please click "apply"… we'd love to hear from you

Successful candidates will be required to undertake several pre-employment checks which will include but are not limited to; Police Check, Credit Check, AML Compliance, Verification of your qualifications and may include checks both here in New Zealand and overseas.

A position description is attached, and applications are invited online. Please include a cover letter outlining your area of interest and expertise.

Reference #

KG162183

Posted on

13 Oct 2025

Location(s)

North Wharf

Expertise

Design Other

Work type(s)

Full Time

Application closes on 27 Oct :59