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Digital Marketing Role

2 weeks ago

New Zealand Roberts NZ Ltd Full time

**_Digital Marketing Role_**

Our Digital Markerter will compare our companies advertising techniques and offerings with those of competing businesses. You will have a strong grasp of current marketing tools and strategies and be able to lead integrated digitial marketing campaigns from concept to execution. You will help maintain a profitable message for our companies and help with reserach to ensure our offerings come close to ideal price points to offer value to potential clients while maintaining a thriving business. Keeping a sharp eye on data that shows changing trends in advertising consumption and ensuring that potential clients and consumers view our content ad projects and buy our products.

**Duties**:

- Develop, implement and manage our social media strategy.
- Define the most important socialmedia KPLs.
- Manage and oversee social media content.
- Measure the successof social media campaigns.
- Stay up to date with latest social media best practices and technologies.
- Use social media markerting tools such as Hootsuite/Canva or similar.
- Ensure content is informative and appealing.
- Collaborate with multiple teams within the company.
- Monitor SEO and user engagement and suggest content optimization.
- Communicate with industry professionals and influencers via social media to create astrong network requirements and qualifications.
- Excellent knowledge of Facebook, Twitter, Linkedin, Instagram, Google, TikTok etc.
- Understanding of SEO and web traffic metrics.
- Experience with doing audience and buyer persona research.
- Good understanding of social media KPLs.
- Familiarity with web design.
- Excellent multitasking skills.
- Critical thinker and problem-solving skills.
- Team player.
- Good time-management skills.
- Great interpersonal, presentation and communication skills.
- Degree in marketing preferred but not essential.