Media Strategy

Create impact as a **Media Strategy & Performance Manager**

IAG is the largest general insurance group in Aotearoa New Zealand and Australia. We’re a top-tier NZSE-listed company helping to make the world a safer place through creating a stronger and more resilient business and enabling our portfolio of iconic insurance brands.

**Mō te Tūranga | About the Role**

Are you ready to drive innovation and performance in a newly created role with end-to-end accountability?

As the Media Strategy & Performance Manager at IAG, you'll be at the forefront of our media strategy, reporting directly to the Audience Centre of Excellence Manager. This role requires expertise in media planning, buying, and performance measurement to drive strong business outcomes. You'll lead the relationship with our media agency, ensuring high performance and strategic alignment, while overseeing media plans across various channels.

Your role will also involve developing robust performance measurement frameworks, providing actionable insights on media performance, and staying ahead of industry trends to drive thought leadership within the company.

We're looking for someone with media agency experience or client-side agency experience who has a deep understanding of media buying and how media agencies work. Strong leadership and relationship management skills are essential to drive performance and influence outcomes across the business.

Join us at IAG and be part of a collaborative team that values innovation and impact.

This is a permanent, full-time hybrid role based in Tāmaki Makaurau (Auckland).

**Ōu Pūkenga | About You**

To be successful in the role, you’ll ideally have the following:
- Demonstrated experience in digital marketing and media strategy, with a degree or postgraduate qualification in a relevant field.- Proven track record in leading media strategy and implementation, driving audience growth and marketing performance in a data-driven environment.- Expertise in media, digital media, CRM, performance marketing, and customer analytics, with strong strategic analytical skills.- Strong leadership and stakeholder management skills, including relationship management and agency collaboration.- Ability to derive insights from complex data sources, create narratives, and take actionable steps, with a deep customer understanding and customer-centric mindset.- Ability to build long-term relationships- Strong commercial acumen, able to measure and articulate marketing and media performance, including ROI.- Excellent communication skills, capable of conveying the voice of the customer to diverse audiences.- Experience in SEO/SEM and digital marketing, with deep knowledge of the publisher landscape and audience-led strategies connecting ATL and BTL executions.

Applications close T**uesday, 12 May 2025 at 11:59 p.m.**

**All this shows up in what we offer**:
- Boosted Kiwisaver with 4% employer contribution and life insurance as standard- Up to 50% off personal insurance, including home and motor insurance- Annual $500 Health & Wellbeing payment- 5 myLeave days per year on top of annual leave- Work from home and many more flexibility options with myFlex- Dedicated career growth programs, including the award-winning IAG Academy- Partner discounts on every day and special occasion items- A certified Family Inclusive WorkplaceTM

*employment type eligibility criteria apply*

**Mō Mātou| About Us**

IAG is the largest general insurance group in Aotearoa New Zealand and Australia. We’re also a tech and research facility, a hub for climate change experts and a centre of resilience design. We chat over coffee with customers, advocate for them in the corridors of Parliament and back them up in the community when life’s moments hit hardest.

We acknowledge Tāngata Whenua in Aotearoa and are committed to growing Māori prosperity and wellbeing in Aotearoa through He Rautaki Māori (IAG’s Māori Strategy). We celebrate unique viewpoints shaped by life experiences, cultures and passions. And expand careers, genuinely connect with community, lead with a powerful purpose and celebrate what makes you individual.

We're passionate about social issues, walk the talk on sustainability and strive to do more than standard on things that matter. We’re proud to be an accredited family-friendly workplace and are committed to being a safe and supportive space for all our employees. We do this because we’re ready for you.

Learn more about who IAG is here.

(Please Note: Internally this role is referred to as Principal, Media Strategy & Performance)