Media Manager

2 weeks ago

Auckland City, New Zealand Lion Full time

At Lion, we enrich our world everyday by championing sociability and helping people to live well. We’re all about making life’s sociable moments that little bit more special. We’re going through an exciting period of change, pivoting how we approach business and transforming the way we leverage our brands with our customer & consumers.

We have a vision - it’s bold and unique and we need talented people to bring it to life.

We have an exciting opportunity for a skilled and experienced individual to join our team as our Media Manager. Reporting into our Digital and Media Lead, this is a newly created role in our NZ team at our Fanshawe St offices.

As our Media Manager, we will look to you manage and deliver media strategies, planning and implementation that supports the delivery of culturally meaningful and breakthrough ideas that grow our fantastic brands. In this role, you will support the creation of world class consumer digital campaigns to make our brands easy to remember and buy and drive profitable category growth.

In this role you will partner with our brand teams to plan and build integrated and aligned connection plans that enable the development of world class communication strategies, as well as develop and implement best-in-class media plans and digital marketing strategies. This will see you working with our brand teams to provide feedback and education support.

A day in the life:

- Delivery management of Lion’s media portfolio strategy & laydown
- Management and collaboration across agencies/brand leaders/shopper marketing
- Cultivating working relationships with the media and digital agency(s) and key media partners
- Support Quarterly & Monthly reporting on campaign optimisation and ROI reporting
- Development of test and learn roadmaps for brand portfolios

What will make you successful

We are looking for someone consumer obsessed We want someone orientated towards our consumers to create highly effective media strategies and plans that influence consumer thinking and behaviour positively.
- Proven experience in Ddata and digital literacy that translates into fit for purpose communications approaches across different brands and portfolios
- End to end understanding of creative/comms/design/connections processes, as well excellent collaboration and negotiation skills as we will be looking to you to build partnership in-house and with media and agency partners
- Sound experience and understanding of media strategy, planning, measurement and development of best practice
- Digital advertising and platform expertise (including Facebook Ads Manager, Google Analytics, Tealium, ideally)
- SSSA and ASA codes

Flexibility at Lion Our people at Lion are diverse - beer lovers, wine lovers, music lovers, marathon runners, family people, single people, pet people, and more. You name it, we’ll have it in our mix. We’re proud of our diverse workforce, acknowledging our people for the unique individuals they are.

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