Data Driven Marketing Specialist

2 days ago


Auckland City, New Zealand TVNZ Full time

Reference: 44854
- Applications close on: 18 Feb 2025 21:00
- Location: Auckland
- Work Type: Fixed term full time
- Expertise: Digital Marketing, Direct Marketing & CRM, Social Media, Marketing & Communications, Marketing Communications
- JOB DESCRIPTION: JD Data-Driven Marketing Specialist_Jan24.pdf

Our vision is to be the number one streamer for trusted news, sport and entertainment.

**The opportunity - Te tūranga**

You'll leverage rich viewing data to optimise outcomes for our business and connect audiences to the content they'll love. And you'll create assets that bring our shows, movies, sport, and news to life, optimised for multiple channels including SEM, direct and social.

**This is fixed term contract for 12 months.**

**What we're looking for - Tā mātou e kimi nei**

To be successful in this role, we are looking for
- A comprehensive understanding of digital channels and track record of delivery.
- Passionate and knowledgeable about TV shows, movies, sport, and the entertainment and pop culture landscape.
- Extensive, hands-on experience executing targeted direct marketing campaigns through a Marketing Automation platform such as Adobe or Braze.
- 5+ years in media industry and/or marketing experience.
- Comfortable using dynamic elements and conditional logic in templates to deliver personalisation.
- Excellent copywriting skills across different digital channels.
- Proficient in Photoshop / Canva (resizing imagery and creating assets using templates), with basic video editing using Adobe Suite also beneficial.
- Thorough working knowledge of social platforms - particularly TikTok and Meta Creator Studio and Ads Manager.
- Great personal organisation and time management skills, with excellent attention to detail and accuracy.
- An active interest in emerging tools and technologies such as GenAI.

If you would like to find out more about this amazing opportunity, please feel free to call our Head of Talent Acquisitions, Philly Irvine, mobile 021 564 691, she loves to chat about TVNZ careers

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**Share**:
**What to expect**:
**When you apply**:
**After you've applied**:

- TVNZ 1 was New Zealand's first television channel
- TVNZ 2 has the shows New Zealanders can’t help but watch
- TVNZ DUKE is our youngest channel launched in March 2016
- TVNZ+ is NZ’s largest BVOD platform
- 1 NEWS is New Zealand’s most trusted News source
- Re: is TVNZ’s youth-focused alternate news brand launched in 2017



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