Marketing Specialist

6 days ago

Auckland City, New Zealand HI Education Full time

**Hi Education | Auckland, New Zealand**

**Location**:Auckland

**Hourly rate**: $30-$40
**Vacancies**: 1
**Employment type**: Permanent, Full-time
**Hours**: 30-40 hours per week

**About Us**
Hi Education is a New Zealand-based education consultancy dedicated to helping students and travelers achieve their overseas study, visa, and cultural exchange goals. With a focus on both the New Zealand local market and the Chinese market, we pride ourselves on delivering professional, personalized, and results-driven services.

**About the Role**
We are seeking a proactive, results-driven, and bilingual Marketing Specialist to design and implement marketing strategies that grow our brand presence and client base across both markets. You will play a key role in conducting market research, creating targeted campaigns, building relationships with partners, and positioning Hi Education as a trusted leader in the international education and travel sectors.

**Key Responsibilities**
- Conduct market research to identify trends, opportunities, and demand in the international education and travel sectors.
- Collect and analyze data to understand target demographics for student recruitment and visa services.
- Monitor competitor offerings, pricing strategies, and market positioning.
- Plan and execute multi-channel marketing campaigns promoting overseas study programs, visa services, and short-term visit packages.
- Develop promotional materials tailored to different cultural audiences and regions.
- Create engaging content showcasing visa success stories, study opportunities, and travel experiences.
- Organize and coordinate webinars, information sessions, and Q&A events.
- Build and maintain strong relationships with educational institutions, travel partners, and industry stakeholders.
- Develop and maintain a consistent brand image across all platforms.
- Collaborate closely with visa consultants, education advisors, and legal teams to align marketing with business objectives.

**Qualifications & Experience**
- Bachelor’s degree or higher in Business, Marketing, or a related field, OR
- At least two years of proven work experience in the marketing industry, preferably within the education sector.
- Strong writing, editing, and communication skills.
- Excellent interpersonal skills with the ability to engage diverse stakeholders.
- Ability to work independently and collaboratively in a fast-paced environment.
- Excellent command of written and spoken English; proficiency in Mandarin is highly desirable.
- Experience in student recruitment, education marketing, or training/presentations in an educational setting is an advantage.

**Benefits**
- Competitive hourly rate plus performance-based bonuses.
- Opportunities for professional development and career progression.
- Supportive, multicultural, and dynamic work environment.

**How to Apply**

Pay: $30-$40

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