Marketing Specialist

2 weeks ago


Auckland City, New Zealand Irelax Limited Full time

Are you a talented and results-driven Marketing Specialist looking to make an impact? This role offers the opportunity to create and implement innovative marketing strategies that enhance brand awareness, boost customer engagement, and drive business growth. If you have a passion for marketing, a creative mindset, and the ability to collaborate across teams to deliver outstanding results, we want to hear from you

**About Us**:Irelax began in 2014 with the mission of improving the health and wellbeing of New Zealanders through premium quality portable massage devices and full-body massage chairs. We are committed to bringing the most innovative and professional wellness products from around the world, allowing our customers to relax and support their wellbeing anytime, anywhere.

With an extensive network of 11 retail and experience stores nationwide, alongside a robust online store, we offer a one-stop relaxation solution. As leaders in innovation, we aim to bring cutting-edge technology to homes and workplaces, empowering our customers to achieve optimal levels of health and relaxation.

**Key Responsibilities**:
Ø Conduct thorough market research to identify trends, customer needs, and competitive landscape.

Ø Analyze consumer behavior and preferences to inform marketing strategies.

Ø Develop comprehensive marketing plans aligned with business objectives

Ø Collaborate with cross-functional teams to integrate marketing efforts with overall business strategy.

Ø Create and execute integrated marketing campaigns across various channels.

Ø Manage the end-to-end process of marketing campaigns, from concept to execution and analysis.

Ø Monitor online presence and optimize digital channels to enhance brand visibility.

Ø Ensure consistency in messaging and visual elements across all marketing materials.

Ø Utilize data analytic tools to measure and report on the effectiveness of marketing strategies.

Ø Identify areas for improvement and implement data-driven optimizations.

Ø Collaborate with internal teams, external agencies, and vendors to achieve marketing goals.

Ø Build and maintain relationships with key stakeholders, including customers and partners.

**Qualifications**:
Bachelor's degree in Marketing, Advertising, Communications, or a related field. If the educational requirement is not met, a minimum of 3 years of relevant work experience in marketing is required.

Proficiency in digital marketing tools and analytics platforms such as Google Analytics, SEO, and SEM.

Strong communication and teamwork skills.

Experience in the health and wellness industry is a plus.

**Why Join Us?**

At Irelax, we offer a supportive work environment and opportunities for professional growth and development. Join our team and help us make a positive impact on people’s health and wellbeing. Together, we can empower individuals to live healthier and more fulfilling lives.

**How to Apply**:
Please send your resume online.



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