Marketing Officer

6 days ago

Auckland City, New Zealand P&Y BUILDER LIMITED Full time

Marketing Officer wanted

P&Y Builder Ltd is an Auckland-based construction company, and we are now seeking a Marketing Officer to support the promotion of our services and the growth of our business. This is a full-time role with a guaranteed minimum of 30 hours per week.

The main purpose of this role is to identify market opportunities and advise on developing, coordinating and implementing plans for pricing and promoting an organisation's goods and services.

Tasks include:

- Planning, developing, and executing advertising policies and marketing campaigns to support the company’s residential construction sales goals and promote client acquisition and retention.
- Advising senior management on targeted advertising strategies and promotional initiatives to effectively reach prospective homeowners, developers, and investors, while enhancing brand visibility in the Auckland construction market.
- Coordinating the production of marketing materials and campaigns, including visual content, promotional brochures, social media content, and local advertising placements, ensuring consistency with project timelines and allocated budgets.
- Analysing customer preferences, project enquiries, and service engagement trends to understand market behaviour better and adjust marketing strategies accordingly.
- Monitoring current construction, design, and housing trends, including sustainable building practices and buyer preferences, to anticipate future demand and shape service offerings.
- Conducting market research to evaluate local housing demand, competitor activity, and pricing strategies, gathering data to support the development of tailored home packages and land development opportunities.
- Supporting business growth through the implementation of strategic marketing initiatives, referral programs, and partnerships with real estate agents, architects, and developers.
- Advising on key marketing components such as project pricing structures, promotional home-and-land packages, seasonal sales events, and upselling value-added features like smart home integrations or energy-efficient upgrades
- A relevant NZ Level 5 or above qualification OR at least one year of relevant experience.
- Good work attitude and good communication skills
- Strong motivation
- Physical fitness and could handle the heavy workload
- Quality workmanship and eye for detail
- Strong dedication to health and workplace safety
- Excellent interpersonal skills to work with other team members.
- Strong ability to work independently

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