Chief Marketing Officer

1 week ago

Wellington City, New Zealand Talent Army Full time

Help us grow across the IA domain globally and own the space
- Help us to further develop our presence in the USA
- Help us spend our recent 10m capital raise.

In 2007 some smart, tech-savvy, entrepreneurial Kiwi’s with a passion for usability, founded tech start-up Optimal Workshop to create ‘kick-ass tools that make life easier’. From pioneering some of the most widely used tools used in the growing field of information architecture (IA), including our card sorting and tree testing tools, our suite of tools are now used in over a hundred countries by some of the world’s best known brands including Uber, IBM and General Electric.

Fast forward to today and you might have seen we just raised a $10m capital round as we are now one of New Zealand's most successful SaaS businesses. With this money we are about to scale at serious speed and so we are equipping ourselves with people who have experience working with rapid scale in a tech business.

**This is where you come in.**

We are looking to appoint our very first, full-time Chief Marketing Officer (CMO) to the Optimal Workshop executive leadership team — as we gear up to scale up. The journey so far has been double-digit annual organic revenue growth from 0-$10m over the past 12 years. We’re currently a team of 60+ people, concentrated in Wellington, and are now looking to accelerate from $10-$50m.

To support your growth mindset you will have relevant experience in:

- Successfully building a category within an industry or sector and creating a community around it
- Exponentially growing a global self-service SaaS business, with deep experience in the North American market
- Supporting enterprise software sales using account-based marketing and other tactics to build pipeline, retain customers and upsell - particularly in North America, UK and Europe
- Understands how to grow a global brand at scale using omnichannel marketing
- Strategic thinking capability; able to articulate the marketing vision and galvanize a team towards the execution of that vision
- In-depth knowledge of big data analysis across key marketing tool set
- Extensive marketing automation understanding with a working knowledge of SalesForce Marketing Cloud an advantage
- Good communication and interpersonal skills, can build relationships at all levels of a client organization, or internally
- Excellent presentation skills, ability to produce and present data clearly including at customer, company and board level
- Strong servant leadership skills and experience, ability to mobilize a team and navigate both positive and constructive conversations
- Being the voice of marketing for an organization - internally and externally

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