Digital Search Engine Optimisation Specialist

Te Rōpū Pāpori | Engagement

Located in Ōtautahi | Christchurch, Aotearoa | New Zealand
- Full-time 37.5 hours per week (1.0 FTE)
- Continuing (permanent) position
- Generous annual leave provisions and professional development opportunities
- Kia hiwa rā, kia hiwa rā_
- He hiahia, he pūkenga nōu ki te mahi a te _**_Search Engine Optimisation Specialist_**_? Nāia te pōwhiri nā Te Whare Wānanga o Waitaha kia tono mai i te tūranga nei._

**Āu Mahi | What You Will Do**
Are you passionate about driving digital visibility and engagement? As the Search Engine Optimisation (SEO) Specialist at UC, you'll be instrumental in shaping and executing a strategic SEO roadmap that enhances the university's online presence across domestic and international markets. Your expertise in keyword research, technical SEO, and content optimisation will directly contribute to attracting and engaging future students. Working collaboratively with marketing and web teams, you'll lead initiatives that ensure UC's website ranks competitively, remains search engine compliant, and provides an exceptional user experience.

**Mōu | Who You Are**
You will have 5+ years' experience in digital marketing SEO strategy and implementation, including leading project teams., as well as have:

- Experience across a range of CMS and CRM platforms and willingness to learn new ones
- In-depth understanding of search engine algorithms and potential of AI in search.
- Experience working with SEMrush, Screaming Frog, Lucky Orange, GSC, GA4 and GTM
- Working knowledge of the latest tools and search industry trends within the scope of the SEO specialist
- Ability to understand and analyse data, draw meaningful insights and bring creativity to solving problems
- An amazing can-do attitude and strong work ethic, with the desire to make a real difference
- An alignment with our organisation's values and culture, promoting a positive and inclusive work environment.

**Mahi Ngātahi | Who You Will Work With**
As part of the Engagement portfolio, the marketing team exists to build the profile and reputation of UC as an outstanding, world class learning environment that supports the pursuit of excellence, attracts a diversity of talent and investment, and continuously reinforces the value of UC qualifications and experience. As ambassadors for the University's marketing strategy, the team work with a range of stakeholders internally and externally, including senior university managers, academic staff, major donors, prospects and alumni.

**Ngā Painga o UC | Why UC**
Ngā Uara | Our Values of manaakitanga, whanaungatanga and tiakitanga guide our decisions and behaviour and provide a roadmap for how we do things at UC, affirming our commitment to pastoral care and support for our ākonga and staff. They challenge and inspire us to be the best we can, and make UC a great place to work and study. For more info on Ngā Uara | Our Values visit us here.

We are committed to accessible higher education, service to the community and the encouragement of talent without barriers of distance, wealth, class, gender or ethnicity. The University explicitly aims to produce graduates and support staff who are engaged with their communities, empowered to act for good and determined to make a difference in the world.

**The closing date for this position is: 9 March 2025 (midnight, NZ time)**

**Pēhea te tono mai | How You Apply**

Applications for this position must be submitted via our careers website and should include a cover letter and resume.

You must have Aotearoa New Zealand or Australian citizenship/permanent residency to be considered for this role. If you hold a valid work visa and are physically present in New Zealand, then you may also be considered.

**Job Details**:

- Reference #
- 24111
- Posted on
- 24 Feb 2025
- Closes on
- 09 Mar 2025 23:59
- Location(s)
- Christchurch
- Expertise
- Information Technology, Marketing, Science & Technology
- Job level(s)
- Experienced
- Work type(s)
- Continuing (Permanent) full-time