Digital Analytics Lead

2 weeks ago

Auckland City, New Zealand New Zealand Government Full time

**Your day-to-day**:
As our **Digital Analytics Lead**, you'll be at the forefront of driving Lotto NZ's digital transformation. Your day-to-day will involve:

- ** Leading the digital analytics strategy**'developing and executing a roadmap that aligns with our broader digital and data goals.
- ** Delivering actionable insights**'providing timely, accurate reporting and deep-dive analysis to enhance campaign performance and customer engagement.
- ** Optimising digital experiences**'working closely with digital marketers, data scientists, and engineers to improve online customer journeys and maximise ROI.
- ** Championing data-driven decisions**'designing automated reporting tools and advanced analytics models like segmentation and churn prediction.
- ** Collaborating across teams**'partnering with internal stakeholders and external agencies to ensure seamless data integration and campaign tracking.
- ** Leading a high-performing team**'coaching and mentoring digital analytics specialists, fostering a culture of curiosity and continuous improvement.
- ** Sharing knowledge**'being a go-to expert on customer behaviour and digital trends, and ensuring insights are accessible across the business.

**Your team**:
You'll lead a small but mighty team of **digital analytics specialists**, guiding them to deliver high-impact insights and champion a data-driven culture across Lotto NZ. Reporting to the **Head of Data & Analytics**, you'll collaborate closely with digital marketers, data scientists, engineers, and external agency partners to bring our digital strategy to life.

Together, your team will:

- Develop and implement digital analytics strategies and reporting frameworks.
- Support campaign tracking, optimisation, and audience segmentation.
- Deliver insights that enhance the online customer journey and improve marketing ROI.
- Foster a culture of curiosity, innovation, and continuous learning.

You'll be more than a manager'you'll be a coach, mentor, and thought leader, empowering your team to stretch their capabilities and make a meaningful impact.

**A bit about you**:
You're a strategic thinker with a passion for digital analytics and a knack for turning data into meaningful insights. With at least five years' experience in a similar role, you're confident leading a team and collaborating with senior stakeholders to drive digital transformation.

You bring:

- ** Expert-level knowledge** of digital analytics tools like Google Analytics 4, SQL, Python, and Power BI.
- A strong understanding of **digital marketing performance**, customer segmentation, and campaign optimisation.
- Experience working with **data warehouses** such as BigQuery or Databricks.
- A proactive, curious mindset'always looking for ways to improve digital experiences and maximise ROI.
- Excellent communication skills, with the ability to present complex insights clearly and influence decision-making.
- A collaborative leadership style that empowers others and fosters a high-performing, engaged team.

You're not just data-savvy'you're customer-focused, innovative, and driven to make a positive impact for Lotto NZ and the communities we serve.

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