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Digital Marketing Lead

2 weeks ago

Auckland City, New Zealand Hato Hone St John Full time

**Company Description** Ko wai m**ātou**:

- About us**:
Hato Hone St John has been serving New Zealanders and working to save lives since 1885. As well as providing Ambulance Services, our programmes and team of over 11,000 staff and volunteers are helping to build strong, resilient communities across the motu; supporting everyone in Aotearoa to live healthier, happier and longer lives.

Are you ready to take the reins of our digital marketing strategy and help drive impactful customer engagement? Hato Hone St John is looking for a proactive **Digital Marketing Lead** to spearhead our digital campaigns, marketing automation, and customer journey personalisation. If you're passionate about data-driven marketing and keen to make a difference in the community, this role is for you

**What You’ll Do**:

- ** Stakeholder Collaboration**: Work closely with internal teams and external agencies to align on campaign objectives and deliver engaging content that drives customer retention and acquisition.
- ** Optimisation & Reporting**: Leverage **Google Analytics 4** to track campaign performance and extract actionable insights. Regularly report on digital marketing efforts and suggest improvements to optimise customer engagement and ROI.
- ** Website & Content Management**: Oversee web content refreshes, ensuring user-centric designs and easy-to-navigate content that align with business objectives.

**Qualifications** What You’ll Bring**:

- ** 4+ years of experience** in digital marketing, with a strong understanding of SEM, SEO, and paid media channels.
- Proven experience with **marketing automation** platforms (e.g., **Salesforce Marketing Cloud**, Personalisation, Pardot) and CRM systems.
- Strong experience in **web analytics** (GA4) and using data insights to drive marketing decisions.
- Excellent communication skills - able to translate complex marketing strategies into simple language for various teams.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- A collaborative, team-oriented attitude, with a passion for continuous improvement and learning.
- Experience in **paid digital media** and campaign delivery, including managing custom audiences and retargeting.
- Strong stakeholder management skills, both internally and with external agencies.

**Additional Information** Me pēhea te tuku tono - How to apply**

For further information please contact Cheru Pillay** **on** **027 215 0197 for a confidential discussion.
- At Hato Hone St John, we embrace diversity, welcoming everyone to bring their authentic selves to work. We value unique perspectives, fostering inclusivity to better serve our communities, and we’re committed to creating a workplace where everyone belongs._

E pōhiritia nei e mātou, te whānau o Hato Hone St John, ngā rerekētanga o ia tāngata ki te haramai. E āwhinatia e mātou I ngā whakaaro rerekē, kia mahi pai I roto I ngā hāpori katoa. Ko tā mātou nei haepapa, kia hanga tētahi āhuru mōwai mā tatou, kia mahi haumaru ai.
- If you need accommodations for accessibility, please reach out to the recruiter listed for equitable participation in our recruitment process._