Digital Performance Lead

Auckland Transport (AT) is on a mission to transform Auckland into a vibrant city that moves, so that Aucklanders can connect with the people and places they love. Be part of Auckland's exciting future and development. From transport infrastructure to customer-focused solutions, we're creating seamless journeys across our city that enable businesses and Aucklanders to thrive.

Regardless of your choice to walk, cycle, drive, take the ferry or train, we are passionate about working together to deliver safe, efficient, innovative and sustainable options whilst providing a transport system that will create a vibrant and connected Auckland. Transport has the potential to shape our city for the better - from the streets we live, work and spend time on, to the trains, bus services, cycle and walkways we use every day.

Te Whiwhinga mahi | The opportunity

Are you a data-driven and SEO professional with a passion for optimizing digital experiences? We have an exciting opportunity for a Digital Performance Lead to join our team

In this role, you will be at the forefront of enhancing our customers' journeys across our digital assets. You will create and execute optimization strategies, continually improve the performance of our digital channels, and provide actionable insights using tools such as Google Analytics, Google Tag Manager, Firebase, MOZ, Google Search Console, Siteimprove, Clarity and Optimizely. Some of your key responsibilities will be:

- Setting up performance tracking to identify areas for improvement and provide insights for better decision-making by product/experience owners, UX/UI designers, and content creators
- Collaborating with stakeholders to understand specific objectives and track the success of implemented improvements
- Using digital channel insights and SEO knowledge to optimise search engine rankings
- Creating and distributing regular management reports and dashboards of channel performance
- Running experiments to test hypotheses and identify optimum solutions to improve the customer experience

Nā tāu rourou | What will you bring?

We are looking for someone who is innovative, customer oriented, collaborative and has a passion for helping grow a high-performing team. You will be:

- Agile methodology qualifications such as Agile Certified Practitioner, Certified Product Owner, or SAFe Agilist
- 3+ years in a senior role responsible for leading a digital insights and SEO capability
- Expert knowledge of digital channel analytics tools, principles, and techniques
- Proven ability to produce insightful reporting which can influence and inform decision-making
- Significant experience building and maintaining strong relationships with multiple stakeholders and successfully managing conflicting priorities
- Highly analytical skills with the ability to interpret data to understand customer behavior, interactions, and motivations
- Excellent oral and written communication skills

Ko mātou tēnei | Our Organisation

At AT, we embrace inclusion and fully support building a diverse workplace where people come first and we feel safe, respected, valued and supported, inclusive of our differences. Our values are more than just words - they are integral to everything we do. Manaakitanga - We care, Tiakitanga - Safe with us, Whanaungatanga - We connect, Auahatanga - Better, bolder, together.

In addition, we also offer:

- Investment in your professional development and training
- Opportunity for greater leadership and accountability
- Modern CBD (Wynyard Quarter) waterfront-based office
- Paid parental and partner leave
- Study assistance
- Health and Wellbeing benefits
- Professional memberships

Ka tiaki mātou i te hunga katoa ka eke waka i Tāmaki Makaurau.

We tiaki all those who use transport in Tāmaki Makaurau.

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