Lead Digital Analyst
2 weeks ago
Lead Digital Analyst - Auckland Central - Agency - Permanent
**Your new company**
Are an established yet growing digital agency specialising in delivering an explosion of new customers for ambitious NZ companies using data-lead, scalable digital marketing.
**Your new role**
As the Lead Digital Analyst you will be a problem solver with excellent interpersonal and communication skills, taking ownership of key client data, delivering extraction, analysis, reporting and data visualisation. Your new role will include the following:
- Lead the strategy and implementation of analytics platforms such as Google Analytics 4, BigQuery,
- Google Cloud, and other client analytics systems
- Lead the strategy and implementation of tracking and dashboarding
- Manage the team of Analysts
- Collaborate with the design, digital Strategy and development teams to hypothesis and implement A/B split tests for our landing pages and campaigns (CRO)
- Create attribution plans and work on improving accuracy of reporting in the privacy centric and cookie-less world
- Build and present quotes & proposals for existing and new clients.
- Work with Head of Operations and Analytics around analytics services, delivering higher efficiency and margins
**What you'll need to succeed**
- Experience with the implementation and management of Google Analytics and Tag Manager
- Excellent communication skills and ability to lead data conversations with a diverse range of stakeholders & clients
- Can present and confidently report on data effectively
- Exposure to programming languages such as HTML, SQL, Javascript, Python
- Can-do attitude
- Happy to assist other team members in marketing automation, growth/tech strategy where needed.
**What you'll get in return**
You will get to join a vibrant family-like agency. You will get a highly competitive salary package as well as joining this organisation at a stage where they continue to scale up. You will get to manage and grow your own team and can play a big driver in the success of the company.
**What you need to do now**
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career. #2751567
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