Social & Digital Content Specialist

1 week ago

Auckland City, New Zealand Goodman Fielder Full time

At Goodman Fielder our purpose is Making everyday food, better for everyone. We own a host of iconic brands that generations of Kiwis have grown up with and put in their supermarket trolleys every week. We are a team that believes that anything is possible. A team that understands our business and focuses on the right things that make the biggest difference and one that considers our end to end value chain when making decisions to optimize our business. We drive change as an opportunity for us to innovate and transform our business and to achieve beyond what we think is possible.
Our Opportunity
As the Social Media & Content Specialist, you will be responsible for the delivery of solutions for Goodman Fielder's brands' social media activity, including content creation, copy-writing, and community management.

**Responsibilities**:

- Supports the development and delivery of the social media strategy to successfully increase brand awareness and community engagement
- Writes briefs and manages the creation process for content (still and video) for distribution across various digital channels including social media, websites, and EDMs
- Coordinates and manages content calendars and workflows for brands' social media channels
- Responsible for content governance to ensure it is: consistent; right for the channel; optimised and adheres to brand guidelines and tone of voice
- Distribution of content via social and digital channels ensuring best practice guidelines are met
- Pro-actively searches for new opportunities and new trends to leverage content
- Monitor and respond to community activity with the right response, within appropriate time frames
- Collaborate with brand, product, research and development and sales managers to create promotional concepts
- Collect, monitor and analyse social and website metrics, and make improvements accordingly
- Builds and fosters strong internal relationships (Customer Service, Marketing, Sales, Research & Development, Legal and Regulatory teams)
- Provide regular reporting ensuring key internal stakeholders understand their brands' performance in social media channels
- Manage relationships with advertising agencies

About You

**Skills and expertise required**:

- 3-5 years experience working in social media or digital marketing role
- Experience working with multiple brands preferred
- Proven copy writing expertise creating compelling content for multiple brands
- Exceptionally well organised with excellent time management skills, to be able to work in a fast-paced environment

What we offer
You will be joining a driven team of professionals who genuinely enjoy working together, resulting in a highly collaborative environment. In return for your passion and success, we will reward you with a competitive remuneration package and help you to achieve personal and professional growth and development.
At Goodman Fielder, we aim to be a destination employer in the food industry where we don't just offer jobs - we offer long term careers.
For more information about us or to learn about other roles available at Goodman Fielder, please visit our careers page and register your details so that we can notify you of jobs which interest you.

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