Marketing Strategy Lead

2 weeks ago


Auckland, Auckland, New Zealand Jacobs Douwe Egberts Full time
About Us
Jacobs Douwe Egberts is a leading specialty coffee brand with a rich history. We're committed to delivering exceptional quality and experiences to our customers.

Job Overview
We're seeking an experienced Brand Manager to join our team in Auckland. As a key member of our marketing team, you will be responsible for developing and implementing a winning local strategy for Hummingbird, our local specialty coffee icon.

Main Responsibilities
  • Develop and implement a winning local strategy for Hummingbird.
  • Manage all marketing activities including local packaging, communication, and innovation projects and NPDs.
  • Maintain strategic relationships with local media and brand agencies.
  • Manage strategy & implementation of Hummingbird's 'green bean fund' charitable donations.
  • Manage Hummingbird's digital platforms, such as our direct-to-consumer (D2C) website, database, and social pages.

Requirements
  • You have a bachelor's degree, preferably in Marketing.
  • 7+ years previous experience in Brand Manager roles, ideally for other well-known brands within FMCG.
  • You have proven experience in delivering successful brand and category strategies.
  • You have a passion for coffee and feel connected to our brands.
  • You have excellent stakeholder management skills – both internal and external.

Benefits
  • Competitive salary.
  • Discretionary bonus opportunity.
  • 3pm finish – Summertime hours.
  • Enjoy half a day off on your birthday.
  • Subsidised Medical Insurance for you and your family.
  • Income Protection and Life Insurance.
  • Learning and development programs to support personal growth.
  • Quarterly free staff boxes including a range of our coffee and tea brands, and access to discounted staff purchases.


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