Marketing Strategy Lead
2 weeks ago
Jacobs Douwe Egberts is a leading specialty coffee brand with a rich history. We're committed to delivering exceptional quality and experiences to our customers.
Job Overview
We're seeking an experienced Brand Manager to join our team in Auckland. As a key member of our marketing team, you will be responsible for developing and implementing a winning local strategy for Hummingbird, our local specialty coffee icon.
Main Responsibilities
- Develop and implement a winning local strategy for Hummingbird.
- Manage all marketing activities including local packaging, communication, and innovation projects and NPDs.
- Maintain strategic relationships with local media and brand agencies.
- Manage strategy & implementation of Hummingbird's 'green bean fund' charitable donations.
- Manage Hummingbird's digital platforms, such as our direct-to-consumer (D2C) website, database, and social pages.
Requirements
- You have a bachelor's degree, preferably in Marketing.
- 7+ years previous experience in Brand Manager roles, ideally for other well-known brands within FMCG.
- You have proven experience in delivering successful brand and category strategies.
- You have a passion for coffee and feel connected to our brands.
- You have excellent stakeholder management skills – both internal and external.
Benefits
- Competitive salary.
- Discretionary bonus opportunity.
- 3pm finish – Summertime hours.
- Enjoy half a day off on your birthday.
- Subsidised Medical Insurance for you and your family.
- Income Protection and Life Insurance.
- Learning and development programs to support personal growth.
- Quarterly free staff boxes including a range of our coffee and tea brands, and access to discounted staff purchases.
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