Vocational Marketing Strategy Lead

2 weeks ago


Auckland, Auckland, New Zealand Skills Consulting Group Full time

Vision and Mission

Skills Consulting Group is dedicated to maximising human potential and creating a better world. We believe in empowering individuals and businesses to reach their full potential through our vocational education solutions.

The Marketing Lead – Vocational is responsible for developing and executing marketing initiatives that drive student enrolment and engagement in our vocational education programs. This position reports to the Head of Brand and Marketing – International & PTE and will manage and execute the marketing planning, and brand + tactical activity to achieve lead generation and brand awareness objectives while engaging with stakeholders and colleagues to ensure business cohesion for streamlined operations.

Role Summary

  • This is a key leadership role within the marketing team, responsible for developing and executing marketing strategies that drive student enrolment and engagement in our vocational education programs.
  • The successful candidate will have a proven track-record of results or lead generation outcomes, lead by digital first thinking.
  • This role requires outstanding communication skills – verbal and written, ability to identify opportunities and take actions to bring them to life.

Responsibilities

  • Develop and execute marketing plans to drive enrolment and engagement in Skills Ignite and Skills Premier programs.
  • Manage multiple paid and owned digital campaigns across a range of course/programs, managing marketing automation/nurture journey tactics, overseeing all organic/owned communications.
  • Operational lead in key aspects of the delivery of campaign & sales collateral using a combination of business and creative thinking.

Requirements

  • A minimum of 4 years of Marketing or Advertising experience.
  • Excellent Digital marketing and marketing automation fluency.
  • A proven track-record of results or lead generation outcomes, lead by digital first thinking.
  • Outstanding communication skills – verbal and written.


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