Marketing Strategy and Innovation Lead

2 weeks ago


Auckland, Auckland, New Zealand Fletcher Building Full time

As a Marketing Strategy and Innovation Lead at Winstone Wallboards Ltd, you will be responsible for developing and implementing comprehensive digital marketing strategies/projects, driving growth and ensuring we understand what truly matters for our business's success.

About the Company

Fletcher Building, a company with a rich history, is looking for a talented digital marketing professional to join our team and drive our digital marketing journey. We're proud to be a trusted part of New Zealand's construction industry, building healthy, sustainable homes and creating a better future for all New Zealanders.

Job Description
  • Develop and implement comprehensive digital marketing strategies/projects, creating a roadmap for our digital future.
  • Help us develop and implement a strategic plan to integrate and optimise our digital channels, driving growth and ensuring we understand what truly matters for our business's success.
  • Optimize our GIB and gypsum websites, develop marketing strategies for our mobile apps and create engaging email marketing campaigns, maintaining the accuracy of our email database.
  • Track and analyse the performance of all digital marketing activities, providing insights and recommendations for continuous improvement.

We're looking for someone with 5+ years of experience in digital marketing, proficiency in digital marketing tools and platforms, excellent communication, project management, and analytical skills. Knowledge of SEO, SEM, and web analytics is essential. If you have experience with Salesforce Marketing Cloud, that's a huge plus.



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