Digital Marketing Strategy Executive

7 days ago


Auckland, Auckland, New Zealand Bridgestone Nz Ltd. Full time

**Company Overview**

Bridgestone Nz Ltd., a global leader in the tyre industry, is seeking a Digital Marketing Performance Specialist to join our dynamic team in New Zealand.

This exciting role offers a unique opportunity to drive impactful digital marketing campaigns and maximize ROI for both Bridgestone and Tony's Tyres brands.

**Job Description**

The successful candidate will lead the charge in developing and executing winning digital marketing strategies, from paid search and social media to display advertising. Key responsibilities include:

  • Analysing campaign performance, tracking key metrics, and leveraging insights to continuously optimise and improve results;
  • Collaborating with cross-functional teams, including the digital team based in Australia, marketing, sales, and operations, to achieve shared goals;
  • Exploring and implementing innovative digital marketing tactics, such as A/B testing and influencer marketing;

In addition, the ideal candidate will possess:

  • Proven experience in digital marketing, with a focus on performance marketing;
  • Proficiency in analytics tools like Google Analytics, Google Ads, and social media insights;
  • A data-driven approach with a focus on achieving measurable outcomes;
  • Excellent communication skills, with the ability to effectively communicate complex information to both technical and non-technical audiences;
  • A collaborative spirit, with a strong team player attitude and a willingness to thrive in a fast-paced and dynamic environment.


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