Digital Marketing Strategist
5 days ago
**Our Mission**
Oritain is a global leader in product origin verification, committed to supporting the ESG commitments of world-class brands. Our team works tirelessly to reduce the risk of fraud and unethical practices, protecting our clients' reputations.
About the Role
We are seeking a skilled Digital Marketing Manager to support the strategy, execution, and optimisation of our paid digital marketing efforts. As a key member of our marketing team, you will drive high-quality traffic, conversions, pipeline, and revenue.
Your Responsibilities
- Leverage market research and customer insights to create relevant digital marketing campaigns across core digital channels.
- Collaborate with the sales team to align marketing efforts with lead nurturing and marketing automation strategies.
- Develop audience segmentation and craft tailored messaging to improve engagement and conversion.
- Partner with regional sales leadership to refine and maintain a list of strategic target accounts.
- Own and execute our Trade Media calendar, including newsletter, sponsored email, and thought leadership content.
- Collaborate across the marketing team to drive multi-channel execution through events, email, and digital.
- Expand distribution beyond owned channels by experimenting with new channels, creative approaches, and messaging.
- Establish a data-driven approach to monitor, analyse, and measure performance, ROI across campaigns.
Requirements
- 4+ years experience in B2B Digital Marketing/Demand Generation.
- Hands-on experience in LinkedIn Campaign Manager and Google Adwords.
- Experience working within connected go-to-market systems (6sense, HubSpot, Salesforce, Outreach).
- Understanding and experience of account-based marketing strategy is a plus.
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