Digital Marketing Director

4 days ago

Auckland, Auckland, New Zealand Oritain Full time
About the Role

We are seeking a highly skilled Digital Marketing Manager to join our team in Auckland. As a key member of our marketing department, you will be responsible for driving high-quality traffic, conversions, pipeline and ultimately revenue through our paid digital marketing efforts.

Key Responsibilities
  • Leverage market research and customer insights to create relevant digital marketing campaigns across core digital channels (LinkedIn, Google, Trade Media and the 6sense DSP platform).
  • Collaborate with the sales team to align marketing efforts with lead nurturing and marketing automation strategies.
  • Develop audience segmentation and craft tailored messaging to improve engagement and conversion.
  • Partner with regional sales leadership to refine and maintain a list of strategic target accounts.
  • Own and execute our Trade Media calendar, including newsletter, sponsored email and thought leadership content.
  • Collaborate across the marketing team to drive multi-channel execution through events, email, and digital.
  • Expand distribution beyond owned channels (blog, email, social) by experimenting with new channels, creative approaches, and messaging.
  • Establish a data-driven approach to monitor, analyse and measure performance, ROI across campaigns.
Requirements
  • 4+ years experience in B2B Digital Marketing/Demand Generation. Hands-on experience in (LinkedIn Campaign Manager and Google Adwords).
  • Experience working with connected go-to-market systems (6sense, HubSpot, Salesforce, Outreach).
  • Understanding and experience of account-based marketing strategy is a plus.
  • You are a resourceful, self-starter. You're not afraid to take on the unknown or think around obstacles.
  • An iterate-fast mentality. You celebrate, understand, and document what worked, what didn't and optimise based on your learnings.
  • Creative copywriting skills that stand out and command attention.
  • Excellent analytical skills and the ability to turn that into insights and actions.
  • Strong time and project management skills. Able to work successfully in a fast-paced environment with competing priorities.
  • Ability to work in a collaborative, cross-functional team.

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