Digital Marketing Director

7 days ago


Auckland, Auckland, New Zealand Southern Cross Travel Insurance Full time

About the Role:

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We are seeking a talented Marketing Manager to lead and implement customer growth strategies that drive brand expansion and customer engagement across the Australian market.

This role requires in-depth knowledge of the local consumer landscape, competitive dynamics, and emerging trends in both digital and traditional marketing.

The successful candidate will collaborate closely with the customer experience, sales, and product teams to align on objectives and ensure marketing initiatives are tailored to the unique needs of the Australian market.

As part of this role, you will have the opportunity to travel regularly to Australia throughout the year.

Key Responsibilities:

  • Lead the development and execution of marketing strategies.
  • Monitor and analyze market trends and competitors.
  • Manage marketing budgets and ensure efficient allocation of resources.
  • Collaborate with cross-functional teams to enhance customer experience.

About You:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Master's degree or professional certifications in marketing would be a plus.
  • Minimum of 5 years of marketing experience, with at least 3 years in a marketing management role focused on the Australian market, ideally in financial services, insurance or travel industry.
  • Proven track record of developing and executing successful multi-channel marketing campaigns.
  • Experience in both B2C and B2B marketing is an advantage.
  • Strong knowledge of digital marketing, including SEO, SEM, social media, content marketing, and data analytics.
  • Strong analytical and problem-solving skills, with the ability to interpret data and adapt strategies as needed.
  • Excellent communication and interpersonal skills, with the ability to collaborate across departments.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Creative thinking and a passion for marketing innovation.
  • Prior experience in 'Direct to Consumer' business models with a strong digital focus.
  • Experience using customer insights to inform marketing strategy and planning.


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