Senior Digital Marketer

4 days ago

Auckland, Auckland, New Zealand Robert Walters New Zealand Full time

Our client is a marketing agency seeking a Senior Digital Marketing & Media Buying Executive to lead the planning, execution, and optimisation of high-impact digital and traditional media campaigns across multiple platforms.

What you'll do:

As a Senior Digital Marketing & Media Buying Executive, you will be at the forefront of planning, executing, and optimising high-impact campaigns across multiple platforms. Your role will involve leading multi-channel digital marketing strategies, spearheading out-of-home campaigns, implementing advanced performance optimisation techniques, and staying ahead of industry trends. You will also take ownership of media buying strategies across key channels such as TV, radio, and digital. Your expertise in budget forecasting, contract negotiation, email marketing optimisation, and automation implementation will be crucial in this role.

  1. Develop, lead, and execute sophisticated multi-channel digital marketing strategies.
  2. Spearhead high-impact out-of-home and traditional media campaigns.
  3. Implement advanced performance optimization techniques.
  4. Stay ahead of industry trends and emerging technologies.
  5. Lead budget forecasting, allocation, and reconciliation.
  6. Negotiate contracts and partnerships with key media vendors.
  7. Oversee and optimize email marketing strategies.
  8. Design and implement advanced automations to streamline digital marketing processes.
  9. Serve as a trusted strategic advisor to clients.
  10. Maintain and enhance live reporting dashboards.
What you bring:

The ideal candidate for the Senior Digital Marketing & Media Buying Executive role brings a wealth of experience in digital marketing and media buying. With over 5 years in the field, you have developed strong expertise in Google Ads, Meta Ads, TikTok Ads, Shopify, and email marketing. Your deep understanding of OOH, TV, radio, and other traditional media buying strategies sets you apart from others. You have a proven track record of budget ownership and financial stewardship. Your excellent client management skills make you an effective communicator who can engage stakeholders at all levels. Your ability to lead and mentor teams is a testament to your collaborative and supportive leadership style.

  1. 5+ years of experience in digital marketing, media buying, and performance optimization.
  2. Strong expertise in Google Ads, Meta Ads, TikTok Ads, Shopify, and email marketing.
  3. Deep understanding of OOH, TV, radio, and other traditional media buying strategies.
  4. Proven track record of budget ownership and financial stewardship.
  5. Excellent client management and communication skills.
  6. Ability to lead and mentor teams.
What sets this company apart:

Our client is a leading player in the digital marketing space, known for their innovative approach to media buying and campaign management. They are committed to fostering a culture of collaboration and knowledge-sharing, where every team member's contribution is valued. With a focus on continuous learning and development, they provide ample opportunities for professional growth. Their commitment to delivering exceptional service to their clients sets them apart in the industry.

What's next:

Ready to take your digital marketing career to the next level? Apply now

Apply today by clicking on the link

Robert Walters endeavors to review all applications in a maximum of five working days. If you have not received correspondence within this timeframe, please do not hesitate to contact Ronish Kumar on 09 374 730 or ronish.kumar@robertwalters.co.nz.

About the job

Contract Type: FULL_TIME

Specialism: Marketing

Focus: Advertising

Industry: New Media and Internet

Workplace Type: Hybrid

Experience Level: Mid Management

Location: Auckland

Salary: Negotiable

Job Reference: 2048890/001

Date posted: 20 March 2025

Consultant: Ronish Kumar

Come join our global team of creative thinkers, problem solvers and game changers. We offer accelerated career progression, a dynamic culture and expert training.

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