Marketing Growth Specialist

4 days ago


Auckland, Auckland, New Zealand Icl Immigration Full time

We're ICL Immigration, a forward-thinking immigration consultancy aiming to provide exceptional support to those seeking new horizons in New Zealand. To enhance our online presence and attract more clients, we're seeking an accomplished Digital Marketer to join our team.
This person will play a pivotal role in shaping our digital marketing strategy, focusing on lead generation, conversion optimization, and brand visibility. They will oversee the entire sales funnel, from client awareness to conversion, ensuring a seamless and impactful client journey.
The ideal candidate will possess expertise in PPC campaigns, SEO, and SEM, with a proven track record of driving organic growth through strategic planning and execution. They will also be responsible for creating and optimizing landing pages, monitoring and analyzing funnel metrics, and developing engaging content for various platforms.
A bachelor's degree in Marketing, Communications, Business, or a related field is essential, along with strong Social Media Marketing and Communication skills. We offer opportunities for continuous learning and professional development, making this a great fit for someone looking to drive growth in a dynamic industry.
Key Responsibilities:

  • Develop and implement comprehensive digital marketing strategies focusing on lead generation, conversion optimization, and overall brand visibility.
  • Plan, execute, and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
  • Minimize CPA through regular testing and optimizing advertising campaigns on different platforms.

Required Skills:
  • Strong Social Media Marketing and Communication skills.
  • Digital Marketing and Online Marketing skills.
  • Excellent written and verbal communication skills.
  • Experience in SEO and SEM is a plus.
  • Bachelor's degree in Marketing, Communications, Business, or related field.


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