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Growth Marketing Lead
2 weeks ago
About MultitudesKia ora and welcome to Multitudes
We're on a mission to make tech equitable and inclusive – and we're hiringOur product is an AI agent that not only enhances product delivery but also nurtures teams – by making sure everyone is getting the feedback they need, that work is distributed fairly, and giving visibility to the warning signs of burnout.Our dedication extends beyond our product to how we operate.
Every aspect of our team, from hiring practices to product development, is infused with our commitment to diversity, equity, and inclusion.
For one example, take a peek at our data ethics principlesOur customers also represent the best software engineering teams in the world – from Honeycomb and Veho in the US, to Clara in Latin America and Octopus Deploy in Australia, and more.
We're in the company of great engineering teams who we learn from continually, so we hold ourselves to an equally high bar in both our equitable practices and our technical competence.We've raised about ~$4M in funding and have incredible supporters, including Blackbird Ventures, Ellen Pao (of Reddit, Project Include), Jon Williams and Doug English (co-founders of Culture Amp), Vaughan Fergusson (founder of Vend, now Lightspeed), and more.About the opportunity: Growth Marketing LeadAs our Growth Marketing Lead, you'll be an early and high-impact Go-To-Market team member with your work having a tangible impact on Multitude's growth.
We have customers who love us, promising pipeline metrics (for example, a 40% conversion rate from trial to paying), and we've gained early wins and learnings through content, inbound marketing, word of mouth and building meaningful communities (our Tech Leader Chats now has over 800 product & engineering leaders all around the world).Now, it's time to double down and scale the impact of Multitudes.
You will play a pivotal role in influencing and executing a Marketing strategy that delivers meaningful revenue growth.
We're looking for an exceptional generalist - someone who thrives both setting the direction and then delivering on it.
You'll work closely with our founder, Lauren, to scale a sales pipeline that converts.Ultimately, you are a critical unlock for business growth, driving awareness and demand so that we can connect with values-aligned customers.In a given week, you might:Do a weekly OKR review with Lauren (our founder) and Vivek (Lead Data Scientist) to share key metrics, what we're learning, and how we're tracking with our marketing and sales goalsDesign, execute and track growth experiments to increase MQLs in our sales funnel, analyzing what we've learned, and iterating based on resultsOwn the digital marketing strategy and delivery, including online campaigns, website touchpoints, and virtual events.Lead our community engagement strategy, including organizing multi-city meetups, managing sponsored industry events, and coordinating our monthly Tech Leader Chats speaker seriesMeet with customers to test, inform and refine messaging.
You will combine qualitative insights, with data collected through online experimentation.Leverage content in an effective and meaningful way across diverse marketing channels to drive short and long-term results.Work closely with Laura, our exceptional Product and Design Lead, to improve and optimize our website.Partner with our Engineering team (Josh, Kevin and Nick) to deliver best-in-class product launches.And throughout all of this… live our values.Core SkillsWe are looking for a marketing generalist with broad experience across different areas, including in demand generation, who has ideally worked in high-growth and/or SaaS businesses before.
If you're not intimidated by data and you feel comfortable in technical environments, we'd love to hear from youMore specifically, you bring the following skillset:An analytical mindset, with some background in math, tech, or coding (no matter how you acquired these skills)
— and you love using metrics to guide problem-solvingExperience using CRM tools (we use Hubspot, but experience with any CRM is fine)Strong writing skills and a talent for creating compelling contentDeep customer empathy — you're excited to connect with customers, understand their challenges, and share their success storiesWhat we provideSupportive working environment with remote & flexible work options.Commitment to diversity, equity, and inclusion – both in how we work as a team and in our product development practices.Opportunity to be part of an impact-led, fast-paced startup.$149.5K total compensation ($130K base salary plus $19.5K equity) and $5K per year cash increases guaranteed$500 annual Learning and Development budget$1000 one-off allowance for your home office setupRegular in-person team week, and other fun team activitiesThis is a role where the sky's the limit – we'll support you to learn more about the product and our audience, and then we'll back you to take the lead in finding the right experiments and right messaging.We are committed to building a diverse and inclusive team; we cannot succeed in our mission without it.
People from marginalized groups are particularly encouraged to apply.Note that this is a full-time role based in Auckland, New Zealand.Ready to apply?Apply by emailing ****** with:A copy of your CVA few sentences sharing why you're interested in working with usAn example of an experiment you did with B2B marketing to generate top-of-funnel leads (quick summary alongside any relevant screenshots or visuals)
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