Product Marketing Director

3 days ago

Auckland, Auckland, New Zealand Tracksuit Full time

We are committed to creating a diverse and inclusive workplace where everyone can thrive. At Tracksuit, we value unique perspectives, diverse experiences, and a growth mindset. If you think you have what it takes but don't tick every box on our job description, please still get in touch and apply.

At Tracksuit, we provide beautiful, radically affordable, always-on brand tracking that's easy to use compared to traditional methods. We've done over 50,000 surveys last month to find out what real humans think and feel about the world's best brands and their competitors. Check us out here: www.gotracksuit.com

Are you looking for a new challenge?

We're seeking an experienced Product Marketing Manager who can help us establish a world-class enablement function, supporting our team to reach the next level of growth. As our ideal candidate, you'll be a natural at translating complexity into simplicity and have excellent communication skills.

We're looking for someone with a background in product marketing (preferably in B2B SaaS) and experience scaling an enablement function in a high-growth business. You'll be responsible for developing a comprehensive library of collateral, designing internal training programs, and partnering with the wider PMM team to support product launches and changes.

Your key responsibilities will include:

  • Collateral development: Create and maintain a library of tailored collateral reflecting market nuances, personas, and customer use cases.
  • Internal training programs: Design, implement, and lead internal training programs up-skilling our GTM teams on how to communicate Tracksuit's value.
  • Internal communications: Partner with the wider PMM team to support product launches and changes, acting as the mouthpiece to communicate these updates internally.
  • User education: Manage user education programs in-app and throughout the customer lifecycle ensuring a consistent and useful experience.
  • Customer journey alignment: Work across the full customer journey from pre-sale to onboarding, renewal, and ultimately advocacy to ensure our education and messaging tells a consistent story.
  • Partner enablement: Develop 1:many programs and resources equipping our agency partners to use Tracksuit data and better sell Tracksuit to their clients.
  • Process implementation: Partner with our GTM Ops team to identify operational inefficiencies and implement process improvements.
  • Measurement: Track and analyse the impact of our enablement program, create frameworks for measuring training effectiveness and knowledge retention across our GTM teams.
  • You'll be partnering closely with our product, customer success, growth, operations, partnerships, and marketing teams to ensure consistent, effective communication of Tracksuit's product value across all markets.

The ideal candidate will possess:

  • A background in product marketing (preferably in B2B SaaS) with experience scaling an enablement function in a high-growth business.
  • Excellent communication skills, being able to create and share compelling narratives and content.
  • A collaborative team player with strong relationships-building skills.
  • Strong commercial acumen with deep understanding of product and go-to-market dynamics.
  • Excellent prioritisation and time management skills with demonstrated experience balancing multiple projects and working independently.
  • A data-driven approach to measuring impact supported by a strategic mindset and attention to detail.
  • A growth mindset with a willingness to try new things and adapt to changing circumstances.
  • Nice to have: an understanding of brand tracking and market research methodologies.

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