Product Marketing Strategist

6 days ago


Auckland, Auckland, New Zealand Fuel50 Full time

Role Overview
Fuel50 is gearing up for a pivotal moment in our growth, and we need a powerhouse Product Marketing Strategist to drive our go-to-market (GTM) strategy.

About the Role
You will own the strategic narrative, positioning, and execution that will define our market impact. Reporting to the VP of Marketing, you'll work at the intersection of Product, Sales, and Client Success—ensuring our solutions not only reach the right audiences but resonate deeply, drive adoption, and fuel business success.

Key Responsibilities

  • Develop and execute a comprehensive product marketing strategy that aligns with Fuel50's business objectives.
  • Create outcome-focused go-to-market strategies to drive product adoption, customer engagement, and revenue growth.
  • Craft compelling messaging, positioning, and value propositions that differentiate Fuel50 in the market.
  • Own market research efforts to understand customer needs, industry trends, and competitive landscape, ensuring our solutions remain relevant and innovative.

About You
We're looking for a strategic thinker with a strong ability to execute and drive measurable outcomes. A deep understanding of go-to-market strategies, positioning, and messaging is essential. Strong storytelling and communication skills, with the ability to translate complex concepts into simple, compelling narratives, are also required.



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