Product Marketing Director
21 hours ago
About the Role
We are seeking a seasoned Product Marketing Manager to lead our product marketing strategy, positioning, and execution for Halter's innovative agritech product. A strategic thinker and hands-on individual, you'll thrive in a fast-paced environment where you're comfortable speaking with customers, investigating data, refining a value proposition, writing marketing copy, and coordinating complex campaigns.
Key Responsibilities
- Develop and deliver an ongoing product marketing strategy to attract new customers and retain existing ones.
- Work closely with our GTM teams to refine the value proposition both in New Zealand and abroad.
- Understand our customers deeply, translating their feedback into product marketing that is clear, concise, and value-led.
- Develop key product marketing personas that help align our creative efforts and product positioning.
- Identify opportunities to grow product adoption and retention. Using data and in-person feedback to drive marketing innovation.
- Deliver detailed reporting on Halter's marketing activity and its effectiveness, with actionable insights for the business.
- Collaborate with our team on market research, defining strategies that ensure our product marketing is best-in-class.
- Work with stakeholders to develop and implement tailored marketing strategies, messaging, and content for varying audiences.
- Lead the development and optimisation of all communications with an emphasis on building an always-on A/B testing plan.
- Empower our business development teams with best-practice playbooks and assets designed to improve conversion rates.
About You
- Minimum 5+ years of product marketing experience.
- Proven track record of scaling product marketing efforts and delivering results.
- Ideally, you have worked for a company with a subscription or recurring revenue-based business model.
- B2B or enterprise-level marketing experience is not essential but would be beneficial.
- Proven experience managing stakeholders across fast-paced, start-up or scale-up environments.
- A self-starter, you thrive in ambiguity.
- An analytical mind for measuring results and providing actionable insights and plans.
- Demonstrated experience to adapt, lead, and support others in a fast-paced environment.
- A clear understanding of UX/CX principles.
- Knowledge and understanding of the agricultural space is a plus.
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