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Product Marketing Strategist

1 week ago

Auckland, Auckland, New Zealand Tracksuit Full time
Our Vision:
We are committed to empowering companies to use brand tracking for success. As a Product Marketing Manager, you will be part of our journey to establish a world-class enablement function that supports our team's growth.

About the Role:
We're looking for an experienced marketing professional who can help us implement product marketing best practices, made Tracksuity, to support our global expansion. You will be responsible for developing and maintaining a comprehensive library of collateral, designing internal training programs, and partnering with our GTM teams to ensure consistent communication of Tracksuit's value.

Key Responsibilities:
  • Collateral development: Create and maintain a library of tailored collateral to reflect market nuances, personas, and customer use cases.
  • Internal training programs: Design, implement, and lead internal training programs to up-skill our GTM teams on how to communicate Tracksuit's value.
  • User education: Manage user education programs in-app and throughout the customer lifecycle to ensure a consistent experience.
  • Customer journey alignment: Work across the full customer journey to ensure our education and messaging tells a consistent story.

Requirements:
You have 5+ years in marketing, product marketing, or enablement roles, with experience building a scalable enablement program in a high-growth B2B SaaS context. You're a confident verbal and written communicator, with strong commercial acumen and data-driven approach to measuring impact.