Head Of Product Marketing
2 days ago
Fuel50 is gearing up for a game-changing 2025, with two innovative new products set to hit the market—and we need a powerhouse Head of Product Marketing to lead the charge.This is your opportunity to drive Fuel50's go-to-market (GTM) strategy at a pivotal moment in our growth.
Reporting to the VP of Marketing, you'll own the strategic narrative, positioning, and execution that will define our market impact.
You'll work at the intersection of Product, Sales, and Client Success—ensuring our solutions not only reach the right audiences but resonate deeply, drive adoption, and fuel business success.This isn't just a marketing role.
It's a business-critical position where you'll influence product direction, shape category leadership, and drive commercial outcomes.
We're looking for a strategic storyteller, a GTM architect, and a data-driven decision-maker who thrives in high-growth SaaS environments.About Fuel50Fuel50 revolutionizes talent management by focusing on skills intelligence, employee growth, and workforce agility.
Our award-winning platform empowers organizations worldwide to help their people thrive while driving meaningful business outcomes.What You'll DoDevelop and execute a comprehensive product marketing strategy that aligns with Fuel50's business objectives.Scale the Product Marketing function, establishing best practices, frameworks, and processes for effective execution.Create outcome-focused go-to-market strategies to drive product adoption, customer engagement, and revenue growth.Craft compelling messaging, positioning, and value propositions that differentiate Fuel50 in the market.Own market research efforts to understand customer needs, industry trends, and competitive landscape, ensuring our solutions remain relevant and innovative.Collaborate closely with Product Management to influence product roadmap decisions based on customer insights and market demand.Enable Sales and Client Success teams with training, sales collateral, and tools that communicate the value of our products effectively.Responsible for setting the strategy and seamless execution of all go-to-market launches.Work closely with our Content Marketer to develop case studies, and client success stories that strengthen Fuel50's market position.Measure and optimize the impact of product marketing initiatives, ensuring alignment with business outcomes.RequirementsKey Skills & ExperienceProven experience in a senior product marketing role within a SaaS or HR technology company.A strategic thinker with a strong ability to execute and drive measurable outcomes.Deep understanding of go-to-market strategies, positioning, and messaging.Strong storytelling and communication skills, with the ability to translate complex concepts into simple, compelling narratives.Experience working cross-functionally with Product, Sales, and Client Success teams.Data-driven mindset with the ability to analyze market trends and measure marketing effectiveness.Strong leadership and team-building experience, with a track record of establishing and scaling a Product Marketing function.Brings a sense of urgency and isn't afraid to move quickly.Location: New ZealandDepartment: MarketingReports to: VP MarketingBenefitsDay off on your birthday, your Fuel50 anniversary and a company wide celebration day.A "Refuel Day" once a quarter to relax and refuel.Employee Stock Options Plan (ESOP).Remote working and flexible working times - we're very supportive of school commitments, traveling in off-peak hours, looking after family and attending to life's events.Investing in you with career and development planning, using our very own Fuel50 software and online Fuellie University.A very progressive parental leave policy - get extra flexibility and time off on top of what your local government already mandates.Comprehensive fully subsidised Health Insurance with Southern Cross.Family and friends pizza nights once a month (at our HQ in Takapuna) - bring your best mate, significant other, kids, or yourself for pizza, table tennis, and pool.What is it like to be a Fuellie?We know that having the right people with the right attitude and behaviour is a big part of what makes us successful.Living our values is an important part of being successful in this role.We have a culture around continuous and respectful feedback and recognition - be part of a team working towards a common goal and helping each other every step of the way.We have #SuperheroAwards at quarterly planning meetings and spontaneous recognition and shout-outs across the business.We'll have your back when you need help - your colleagues want to see you succeed and work hard to help you do so.We work hard and deliver amazing results to our clients - when you see our amazing feedback, you'll be proud to be a Fuellie.Application ProcessIf this sounds like you, then please apply.
If you're not sure you're ready or perhaps you don't meet all requirements yet, please apply anyway.
We'll review every application that we get.This role is based in New Zealand, candidates must hold the relevant right to work in NZ i.e.
Citizenship or a work visa at the time of application.
#J-18808-Ljbffr
-
Head Of Marketing
7 days ago
Auckland, Auckland, New Zealand The Creative Store Full timeOur client is an NZ founded boutique business in the financial services sector with a focus on Kiwisaver and portfolio management. They are looking for a Head of Marketing to join their Takapuna, Auckland based team.The Head of Marketing (HOM) will be responsible for managing and executing the marketing strategies to drive growth, brand awareness, and client...
-
Head of Product and Marketing
6 days ago
Auckland, Auckland, New Zealand Asmuss Full timeAbout Asmuss: We are a NZ owned family business with a long history of success in industrial and infrastructure solutions. Our dedication to delivering high-quality products and services has earned us a reputation as a trusted leader in the industry. About the Opportunity: We are seeking an experienced professional to lead product strategy, commercial, and...
-
Product Marketing Director
14 hours ago
Auckland, Auckland, New Zealand Fuel50 Full timeAbout the RoleWe are seeking an experienced Senior Marketing Professional to join our team as the Head of Product Marketing. In this role, you will be responsible for crafting and executing a strategic product marketing plan that drives growth and revenue for Fuel50.The ideal candidate will have a proven track record in senior product marketing roles within...
-
Head Of Global Markets
3 days ago
Auckland, Auckland, New Zealand Kiwibank Full timeBe part of a vibrant and supportive culture that values peopleEnjoy our flexible working arrangements and suit your lifestyleBenefit from our "wellbeing days" to recharge when it countsAt Kiwibank, we're driven by our purpose—Kiwi making Kiwi better off.As Head of Global Markets, you'll lead a high-performing team in Financial Markets, shaping strategy and...
-
Head of Dental Marketing
3 days ago
Auckland, Auckland, New Zealand Abano Healthcare Full timePatient Acquisition Marketing LeadWe are seeking a seasoned marketing professional to lead our patient acquisition marketing efforts. As Head of New Patient Acquisition Marketing, you'll develop and implement growth strategies, manage digital campaigns, oversee above-the-line channels, build a talented marketing team, and drive data-informed decision...
-
Head of Global Markets
3 weeks ago
Auckland, Auckland, New Zealand Kiwibank Full timeBe part of a vibrant and supportive culture that values peopleEnjoy our flexible working arrangements and suit your lifestyleBenefit from our "wellbeing days" to recharge when it countsAt Kiwibank, we're driven by our purpose—Kiwi making Kiwi better off. As Head of Global Markets, you'll lead a high-performing team in Financial Markets, shaping strategy...
-
Head of Product Strategy
2 days ago
Auckland, Auckland, New Zealand Tower Insurance Ltd. Full timeAbout Tower Insurance Ltd.At Tower Insurance Ltd., we prioritize innovation and customer-centricity in everything we do.We are a leader in the general insurance industry, providing solutions to customers in New Zealand and the Pacific.Our vision is to deliver exceptional products and services that exceed customer expectations.About the RoleWe are seeking an...
-
Head Of Global Markets
6 days ago
Auckland, Auckland, New Zealand Kiwibank Full timeBe part of a vibrant and supportive culture that values people.Enjoy our flexible working arrangements to suit your lifestyle.Benefit from our "wellbeing days" to recharge when it counts.Based in Auckland or WellingtonAt Kiwibank, we're driven by our purpose—Kiwi making Kiwi better off.As Head of Global Markets, you'll lead a high-performing team in...
-
Marketing Representative
2 days ago
Auckland, Auckland, New Zealand Orbit Marketing Nz Full timeAbout Orbit Marketing NzWe are a dynamic marketing agency delivering solutions for renowned brands. Our ethos is about creating authentic brand experiences through a strategic approach, consistent delivery, and genuine connections.We operate in various environments, including retail stores, events, and experiential marketing.About The RoleJob Title:...
-
Head of Sales and Marketing NZ
6 days ago
Auckland, Auckland, New Zealand Tfe Hotels Full timeLead Our Sales and Marketing Efforts as Head of Sales and Marketing NZWe are seeking a highly experienced Head of Sales and Marketing to lead our sales and marketing efforts in New Zealand. As a key member of our leadership team, you will be responsible for developing and implementing sales and marketing strategies to drive revenue growth across our network...
-
Head Of Product
7 days ago
Auckland, Auckland, New Zealand Fergus Software Limited Full timeAbout Us: We're a Series B global B2B SaaS business with offices in New Zealand (HQ), Australia and the UK and are on a mission to help Tradies around the world get complete clarity and control over their business.We really do transform and improve our customers lives for the better, giving back time and providing smart insights to grow and succeed.Why Join...
-
Head Of Product
3 days ago
Auckland, Auckland, New Zealand Tower Insurance Ltd. Full timeWith the changing dynamics in the insurance industry, this is an exciting time to join Tower and make a real difference to our products.Reporting to our Chief Underwriting Officer, you will play an integral part in this journey by developing attractive, innovative, and profitable insurance products that align with our risk appetite.As the Head of Product,...
-
Production and Quality Lead
4 days ago
Auckland, Auckland, New Zealand Inspira Head Hunting Consulting Full timeVice President of WinemakingA senior leadership role at Inspira Head Hunting Consulting, focused on driving excellence in wine production and quality.DescriptionAbout the Position: The Head Winemaker will be responsible for leading a team to produce high-quality wines that meet customer expectations.Main Responsibilities:Develop and implement strategies to...
-
Head of Job Management Product
6 days ago
Auckland, Auckland, New Zealand Fergus Software Limited Full timeThe RoleWe are seeking an experienced leader to drive the evolution of our job management product. As Head of Job Management Product, you will oversee our Product Managers and Product Designers, driving innovation and growth through data-driven decision-making and customer-centric product development.
-
Head of Product Development
4 days ago
Auckland, Auckland, New Zealand AMP Group Full timeThe Head of Product Development at AMP will be responsible for leading the development and implementation of new and existing products that meet customer needs and drive business growth.Key AccountabilitiesDevelop and execute product roadmaps that align with business objectives and customer needs.Lead cross-functional teams to design, launch, and maintain...
-
Head Of Acquisition Marketing
3 weeks ago
Auckland, Auckland, New Zealand Abano Healthcare Group Full timeAt Abano Healthcare, we're all about creating smiles—literally As the largest Dental Support Organisation in Australia and New Zealand, we're proud to support a network of industry-leading brands like Lumino The Dentists, Maven Dental, and 1300 Smiles Dentist.With over 240 practices and a team of 2,000+ dedicated professionals, we provide top-tier dental...
-
Product Marketing Director
6 days ago
Auckland, Auckland, New Zealand Fuel50 Full timeRole OverviewWe are seeking a seasoned Chief Marketing Strategist to lead our Product Marketing efforts and drive the development of a comprehensive go-to-market strategy that aligns with our business objectives.This role requires a strategic thinker with a strong ability to execute and drive measurable outcomes. As a key member of our Marketing team, you...
-
Product Marketing Strategist
1 day ago
Auckland, Auckland, New Zealand Fuel50 Full timeRole OverviewFuel50 is gearing up for a pivotal moment in our growth, and we need a powerhouse Product Marketing Strategist to drive our go-to-market (GTM) strategy.About the RoleYou will own the strategic narrative, positioning, and execution that will define our market impact. Reporting to the VP of Marketing, you'll work at the intersection of Product,...
-
Head Of New Patient Acquisition Marketing
3 weeks ago
Auckland, Auckland, New Zealand Abano Healthcare Full timeHead of New Patient Acquisition Marketing At Abano Healthcare, we're all about creating smiles—literally As the largest Dental Support Organisation in Australia and New Zealand, we're proud to support a network of industry-leading brands like Lumino The Dentists, Maven Dental, and 1300 Smiles Dentist.With over 240 practices and a team of 2,000+ dedicated...
-
Head of GTM Strategy
6 days ago
Auckland, Auckland, New Zealand Fuel50 Full timeAbout Fuel50Fuel50 is at the forefront of talent management innovation, leveraging skills intelligence, employee growth, and workforce agility to empower organizations globally. Our cutting-edge platform enables businesses to foster an environment where their people can thrive, ultimately driving significant business outcomes.The Role:We are seeking an...