Digital Marketing Specialist
2 weeks ago
About Us
Millbrook Resort OverviewWe are a leading lifestyle resort in New Zealand, recognised for our world-class standards and commitment to excellence. Our dynamic marketing team is passionate about delivering memorable experiences and driving business growth.
The Role
- This permanent full-time position will be responsible for improving customer lifetime value (CLV) and return on investment (ROI) through strategic oversight of digital campaigns.
- You will work closely with external agencies and internal teams to drive website performance, manage email communications, and support digital advertising initiatives.
Key Responsibilities
- Develop and execute digital retention strategies, focusing on click-through rate (CTR) performance and churn reduction.
- Manage the external website agency, ensuring optimal traffic, engagement, and conversions.
- Drive retention marketing efforts, including email campaigns and digital content initiatives.
- Collaborate with external agencies to execute paid digital campaigns, prioritising efficiency, cost-effectiveness, and brand alignment.
- Support data-driven decision making by tracking, analysing, and reporting on key metrics.
About You
- 2+ years of experience in a digital marketing role.
- Specialisation in at least one digital focus area (Paid Ads, social media, eDM, Web Design/Development).
- Demonstrated ability to develop and execute digital retention strategies.
- Experience working with external agencies and internal team members.
What We Offer
- A dynamic and challenging work environment.
- Ongoing learning and professional development opportunities.
- Discounted gym membership and staff meals.
- Daily travel allowance for team members living more than 25km from the resort.
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