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Digital Advertising Strategist
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We are seeking a highly skilled Digital Advertising Strategist to join our team at Mons Royale. As a key member of our marketing department, you will be responsible for driving paid acquisition and performance marketing strategy across Meta, Google Ads, and other digital channels.
Campaign Execution & Optimization:
• Manage and optimize paid social media (Meta) and Google Ads budgets, ensuring all campaigns hit KPIs.
• Create, launch, and traffic ads daily using Facebook and Instagram Ads Manager with precision.
• Develop testing strategies (A/B tests, audience segmentation, bidding strategies, etc.) to improve performance.
Reporting & Analytics:
• Build recurring and ad-hoc reports that track performance, identify insights, and guide strategy.
• Regularly analyse campaign data, trends, and competitive insights to inform paid strategy.
• Report on specific initiatives or overall account performance to the team and leadership.
Creative & Strategy Development:
• Brainstorm and brief ad creatives, ensuring alignment with business goals and audience insights.
• Work with internal teams to translate technical data into actionable marketing strategies.
• Stay on top of industry trends, algorithm changes, and best practices in digital marketing.
Market & Consumer Insights:
• Gather data on consumer behaviour, competitor strategies, and market conditions to refine campaign strategies.
• Identify and explore new paid acquisition channels and opportunities to scale growth.
